Title | THIS AD WILL GROW ON YOU |
Brand | CLAS OHLSON |
Product/Service | HOME RETAIL |
Category |
B01. Adapted Print |
Entrant
|
KING Stockholm, SWEDEN
|
Idea Creation
|
KING Stockholm, SWEDEN
|
Media Placement
|
KING Stockholm, SWEDEN
|
Credits
Christoffer Dymling |
King |
Creative Director/Copywriter |
Ellen Marklund |
King |
Copywriter |
Linnéa Gardefjord |
King |
Art Director |
Axel Lokrantz Månson |
King |
Art Director |
Tom Hedström |
King |
Account Executive |
Lena Ivarsson |
King |
Account Manager |
Per Wilson |
King |
Planner |
Frank Hollingworth |
King |
Executive Creative Director |
Sunit Mehrotra |
King |
Account Supervisor |
Jeff Jackett |
Clas Ohlson |
Group Head of Marketing, Merchandising and Brand |
Marcus Frendberg |
Monarki |
Director of Photography |
Henrik Eriksson |
Screensaver |
Film Editor |
Cultural / Context information for the jury
Cultural / context information for the jury
During spring, Swedes put a little extra energy into fixing up their homes before summer. Clas Ohlson is one of the biggest Nordic home retail stores and has everything you need to fix your home – and to give it the love it deserves.
Translation. Provide a full English translation of any text.
The original advert is in English.
Explain how the work innovatively used the print / publishing medium.
We used the print medium to make our campaign message “give your home a little love” come to life. The ad is made out of seed paper which means you can tear the ad out from the paper and plant it in a pot to get beautiful spring flowers. By doing this, we spread information about Clas Ohlson’s flowerpots, while making the campaign message come alive. By publishing the ad in Elle Decorations, we could reach our target audience and make sure the useful ad came directly to those interested in fixing at home.