Title | VAN GOGH PRINT |
Brand | MCDONALD'S |
Product/Service | FAST FOOD RESTAURANT |
Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
NORD DDB Stockholm, SWEDEN
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
Media Placement
|
OMD Stockholm, SWEDEN
|
Credits
Andreas Dahlqvist |
NORD DDB Stockholm |
CCO |
Johanna Björnfot |
NORD DDB Stockholm |
Client Director |
Erik Woxberg |
NORD DDB Stockholm |
Client Manger |
Petter Dixelius |
NORD DDB Stockholm |
Copywriter |
Joel Ekstrand |
NORD DDB Stockholm |
Art Director |
Svante Pårup |
NORD DDB Stockholm |
Copywriter |
Anton Bolin |
NORD DDB Stockholm |
Art Director |
Sebastian Reinbring |
NORD DDB Stockholm |
Grapihc Designer |
Ylva Höckerlind |
NORD DDB Stockholm |
Graphic Designer |
Christian Björnerhag |
NORD DDB Stockholm |
Retocher |
Anna Lisspers |
NORD DDB Stockholm |
Print Production Manager |
Christoffer Rönnblad |
McDonald's |
Marketing Director |
Lisa Palm Danielsson |
McDonald's |
Senior Marketing Manager |
Selma Felic |
McDonald's Sweden |
Marketing Manager |
Cultural / Context information for the jury
McDonald’s in Sweden launched Big Mac Bacon. Simply a classic with bacon. To promote the news we added bacon to other things that are just as classic as The Big Mac – famous artworks. Bacon was put on the shoulder of Leonardo da Vinci's "Mona Lisa," on the pitchfork in Grant Wood's' "American Gothic" and on the jacket of Van Gogh's self-portrait. Every delicious strip of bacon was imitated in the style of each artwork.
Translation. Provide a full English translation of any text.
A classic. With bacon. Try the new Big Mac Bacon.