Title	THE ATLAS OF ILLNESSES BORN OUT OF LOVE
Brand	MEDLIFE
Product/Service	MEDLIFE
Category	C01. Commercial Publications
Entrant	JAZZ COMMUNICATION Bucharest, ROMANIA
Idea Creation	JAZZ COMMUNICATION Bucharest, ROMANIA

Name	Company	Position
Felicia Stoica	Jazz Communication SRL	Creative Group Head
Corneliu Dobrea	Jazz Communication SRL	Art Director
Raluca Craioveanu	Jazz Communication SRL	Account Director
Catalina Groza	Jazz Communication SRL	Copywriter

Cultural / Context information for the jury

Romanians are no longer paying attention to medical, preachy messages talking about prevention or regular check ups. But, when it comes to family, career, passions, we always do the extra mile, we sacrifice our time and well-being repeatedly. Eg: our grandparents grow our children, our workers are well known across Europe for their work strength. Solution: MedLife, the medical system looks at medicine not only from a scientific point of view, but also from the empathy point of view. Instead of being preachy, Medlife admits the human vulnerabilities as part of what defines us to make an appeal for balance: take good care of what you love, but also take good care of your health. Idea: Turn something medical, a purely academic book format in something very human, a project that brings together medical illustration, art photography and poetry. Launch it first as an exposition and then as a book.

Translation. Provide a full English translation of any text.

Please see the translation of the whole book in a separated pdf.