| Title | THE MISSING PAGE |
| Brand | LABORATOIRES IPRAD |
| Product/Service | SAFORELLE |
| Category |
B01. Adapted Print |
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Entrant
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SERVICEPLAN FRANCE Paris, FRANCE
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Idea Creation
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SERVICEPLAN FRANCE Paris, FRANCE
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Media Placement
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SERVICEPLAN FRANCE Paris, FRANCE
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PR
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SERVICEPLAN FRANCE Paris, FRANCE
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Production
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TRINITY FILMS Paris, FRANCE
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Credits
| Alexander SCHILL |
SERVICEPLAN GERMANY |
Global Chief Creative Director |
| Daniel PEREZ |
SERVICEPLAN FRANCE |
Chief Creative Officer |
| Dimitri GUERASSIMOV |
SERVICEPLAN FRANCE |
Chief Creative Officer |
| Fabien TEICHNER |
SERVICEPLAN FRANCE |
Chief Creative Officer |
| Matthieu MEMBRÉ |
SERVICEPLAN FRANCE |
Creative Director |
| Véronique ERB |
SERVICEPLAN FRANCE |
Art Director |
| Chloé ROSIAUX |
SERVICEPLAN FRANCE |
Copywriter |
| Tram-Anh Nguyen NGUYEN |
SERVICEPLAN FRANCE |
Art Director |
| Julien DONEZ |
SERVICEPLAN FRANCE |
Assistant Copywriter |
| Damien FAZZOLARI |
SERVICEPLAN FRANCE |
Assistant Art Director |
| Frank WILLOCQ |
SERVICEPLAN FRANCE |
Producer |
Cultural / Context information for the jury
In France, in 2019, contrary to men's sex anatomy, no single Biology & Science schoolbook totally represent female genitals. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. Moreover, the #MeToo movement has been a starter for the enlightenment of inequalities women have to face in France: lowest wages, sexual violences, domestic tasks, political presence… Since then, their voices start to be heard. Day after day it helps all generations of french people to understand how the patriarchy is deeply ingrained in our society.
Translation. Provide a full English translation of any text.
We should all have the right to know our privacy. For the International Women's Rights Day, Saforelle has created: themissingpage.
The page with the most accurate and complete representation of the female gender, to be added to school textbooks.
Together, let's share The Missing Page.
Explain how the work innovatively used the print / publishing medium.
The Missing Page, with his layer of repositionable adhesive has been designed to be unstuck of the print, in order to be paste on their schoolbooks by French teenagers.