Title | MUNSTER |
Brand | AUCHAN RETAIL FRANCE |
Product/Service | RETAIL SHOPS |
Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
SERVICEPLAN FRANCE Paris, FRANCE
|
Idea Creation
|
SERVICEPLAN FRANCE Paris, FRANCE
|
Media Placement
|
SERVICEPLAN FRANCE Paris, FRANCE
|
PR
|
SERVICEPLAN FRANCE Paris, FRANCE
|
Credits
Alexander SCHILL |
SERVICEPLAN GERMANY |
Global Chief Creative Director |
Daniel PEREZ |
SERVICEPLAN FRANCE |
Chief Creative Officer |
Dimitri GUERASSIMOV |
SERVICEPLAN FRANCE |
Chief Creative Officer |
Fabien TEICHNER |
SERVICEPLAN FRANCE |
Chief Creative Officer |
Ninon PERES |
SERVICEPLAN FRANCE |
Copywriter |
Geoffrey POULAIN |
SERVICEPLAN FRANCE |
Art Director |
Pierre GRIS |
SERVICEPLAN FRANCE |
Planner |
Lydie BOCQUILLON |
SERVICEPLAN FRANCE |
Account Supervisor |
Philippa CAVE |
SERVICEPLAN FRANCE |
Account Manager |
Cultural / Context information for the jury
Over the past years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. Because behind the labels and words, it’s difficult to know the truth. And that’s the point: where does our food really come from and under which circumstances has it been produced ? That’s why Auchan, one of France’s leading retailers, created: The GPS Quality Label campaign. By creating our GPS Quality label, we have involved the consumers in the most personal and active way. By using GPS coordinates of production sites or QR codes, we made them check by themselves the origin of the products they were about to buy. Consumers were able to track the progress of marketed foods using Google maps and its street view functionality.
Translation. Provide a full English translation of any text.
MUNSTER: The “Petit Munster” from the Haxaire cheese factory is produced here: 48°08’40.3”N 7°10’55.3”E This cheese factory favors short circuits and a reasonable agriculture. And for those who only believe in what they see, just enter these GPS coordinates in your navigation toolbar or scan the QR code to check by yourself.