THE SECOND HAND IKEA CATALOGUE
| Title | THE SECOND HAND IKEA CATALOGUE |
| Brand | FINN.NO |
| Product/Service | ONLINE MARKETPLACE |
| Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
MORGENSTERN Oslo, NORWAY
|
|
Idea Creation
|
MORGENSTERN Oslo, NORWAY
|
|
Production
|
MORGENSTERN Oslo, NORWAY
|
Credits
| Sebastian Prestø |
Morgenstern |
Creative |
| Anders Muurman Holm |
Morgenstern |
Creative |
| Cathrine Høgebøl |
Morgenstern |
Designer |
| Yakob Dahl Changezi |
Morgenstern |
Producer |
| Erlend Westnes |
Morgenstern |
Director |
| Marius Viken |
Marius Viken |
Photographer |
| Philip Notland |
Morgenstern |
Designer |
| Jørgen Ødegaarden |
Morgenstern |
Designer |
| Mona Larsen |
Morgenstern |
Project Manager |
| Ole Hustad |
Morgenstern |
Account Director |
Cultural / Context information for the jury
With 203 million copies, the IKEA catalogue is the largest publication in the world. The purpose: make people want new stuff. FINN.no, a second-hand website, has the opposite goal: make people get less new stuff. So when IKEA launched their 2020 catalogue, FINN.no decided to re-launch an old one. We perfectly recreated a spread from the 2015 catalogue, using only second hand furniture. The point: Why get new IKEA, we we have more than 20 000 used IKEA pieces on FINN.no. Already assembled, and for half the price. There is nothing wrong with old news.