Title | REARRANGED |
Brand | BERLINER PHILHARMONIKER |
Product/Service | BERLINER PHILHARMONIKER |
Category |
C01. Commercial Publications |
Entrant
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
Idea Creation
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
Credits
Matthias Spaetgens |
Scholz & Friends Berlin GmbH |
Chief Creative Officer |
Oliver Handlos |
Scholz & Friends Berlin GmbH |
Executive Creative Director |
Robert Krause |
Scholz & Friends Berlin GmbH |
Executive Creative Director |
Philipp Weber |
Scholz & Friends Berlin GmbH |
Creative Director |
Philipp Weber |
Scholz & Friends Berlin GmbH |
Creative Director |
Patrick Pichler |
Scholz & Friends Berlin GmbH |
Art Director |
Felix John |
Scholz & Friends Berlin GmbH |
Copywriter |
Heribert Schindler |
Heribert Schindler |
Photographer |
Noshe - |
Noshe |
Photographer |
Yvonne Haupt |
Scholz & Friends Berlin GmbH |
Account Manager |
Raul Walch |
- |
Artist |
Cultural / Context information for the jury
In the summer of 2018, the Berlin Philharmonic faced an artistic and a commercial challenge. Between the departure of the former chief conductor Sir Simon Rattle and the start of his successor Kirill Petrenko, there is an entire season without a chief conductor. How do we communicate this extraordinary season to a demanding audience? The vacancy at the conductor’s stand will not result in disorder or a lack of artistic direction. Instead it offers a chance for creativity. We present the change at the Berlin Philharmonic in a playful manner: with an artistic intervention at their home. Everything in the Berlin Philharmonic Hall is rearranged.