| Title | WHY ARE WE NOT CREATIVE? |
| Brand | EMOTIONAL NETWORK |
| Product/Service | FILM "WHY ARE WE NOT CREATIVE?" |
| Category |
C01. Digital & Interactive Design |
|
Entrant
|
DENKWERK Cologne, GERMANY
|
|
Idea Creation
|
DENKWERK Cologne, GERMANY
|
Credits
| Alina Schlaier |
denkwerk |
Design |
Background
For the last 30 years, Hermann Vaske has been interviewing brilliant people about their creativity: what makes them creative? What hinders their creativity? He just released the second film about his amazing journey. Now, this work of a lifetime needed a website.
Describe the creative idea (40% of vote)
As lots of interview answers demonstrate, being creative and being not creative are two sides of the same coin. Like shadow and light. On, off. Up, down. A creative life is about navigating through these ups and downs. That is why this website is all about navigation as well.
Describe the execution (40% of vote)
Obviously, the website shows interview snippets with insights from creative minds. But not as plain video statements, but as a creative journey itself: Scroll up and you experience a creative insight. Scroll down and you dive into being not creative.
The website hijacks the scrolling mechanic by consisting of two containers – one of them running inverted. When you scroll, the website activates one or the other container, accessing either the pool of creative quotes or the not-creative quotes. That way, it never feels like scrolling up, but rather like switching into a different world.
List the results (20% of vote)
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