HELL-P

Grand Prix

Demo Film

Presentation Image

TitleHELL-P
BrandWARNER MUSIC CENTRAL EUROPE
Product/ServiceSLAYER
Category B04. Packaging Design
Entrant KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Idea Creation KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Production KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Production 2 RAILROAD-TRACKS Cologne, GERMANY
Production 3 RTS SCHOLZ Bremen, GERMANY
Production 4 EFFECTIV-TEAM SFX SPEZIAL EFFEKTE Hamburg, GERMANY
Post Production KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Post Production 2 KR STUDIOS Hamburg, GERMANY
Additional Company WARNER MUSIC CENTRAL EUROPE Hamburg, GERMANY
Credits
Name Company Position
Bettina Dorn Warner Music Central Europe Senior Director Brand Partnership & Licensing Central Europe
Fabian Frese Kolle Rebbe GmbH Managing Director Creation
Thomas Knüwer Kolle Rebbe GmbH Executive Creative Director, Art Direction
Marco Obermann Kolle Rebbe GmbH Group Creative Director
Alexander Michaelsen Kolle Rebbe GmbH Creative Director, Copywriter
Jan Vierig Kolle Rebbe GmbH Account Supervisor
Milena Gau Kolle Rebbe GmbH Account Manager
Martin Strobel Kolle Rebbe GmbH Art Direction
Janin Heymach Kolle Rebbe GmbH Illustration
Alexander Schillinsky Kolle Rebbe GmbH Executive Director Integrated Production
Martin Lühe Kolle Rebbe GmbH Production Manager
Thomas Ölscher Railroad-Tracks GmbH Producer
Marco Cordes RTS Scholz GmbH Managing Director
Ingo Bauer effectiv team sfx GmbH SFX Artist
Steffen Gill Effectiv Team sfx Gmbh SFX Artist
Niklas Girardet effectiv team sfx GmbH Phantom Operator
Fiete Girardet effectiv team sfx GmbH SFX Coordination
Jan-Ole Brendel KR Studios Agency Producer
Alexander Hildenberg KR Studios Director of Photography, Director
Alexander Seipel KR Studios Editor
Klaas Nocken KR Studios Sound Editor/Sounddesigner
Slayer - Warner Music Central Europe Composer

Cultural / Context information for the jury

Slayer is one of the most influential bands in metal history and has one of the most passionate fan communities in the world. Slayer’s fans would go through hell for them and that’s exactly the idea of that promotion: a record you can play in hell. The ultimate collector's item for a scene that celebrates singles, vinyl, special pressings and releases like no other and is willing to do anything for it. Maybe even to go to hell.

Tell the jury about the art direction.

The ultimate collector’s item. Forged from stainless steel and copper, the 6,66 inch single withstands infernal temperatures of up to 1,500° Celsius. Embedded in a richly illustrated hellfire package, the Hell-P must be freed from its completely sealed inner sleeve by setting it on fire with a black match, whose solid copper coffin also serves as seal for the outer packaging. The whole design quotes motifs that Slayer has distinguished for decades - The outer shape of the packaging, based on their famous Pentagram logo, made of swords, the elaborate illustration with skulls in hellfire and burned upside down crosses. The Hell-P is a bow to the unparalleled work of the band and the passion of the fans.