Title | MOJANG STUDIOS |
Brand | MOJANG STUDIOS |
Product/Service | GAMING STUDIO |
Category |
A02. Rebrand / Refresh of an existing Brand |
Entrant
|
BOLD Stockholm, SWEDEN
|
Idea Creation
|
BOLD Stockholm, SWEDEN
|
Production
|
BOLD Stockholm, SWEDEN
|
Additional Company
|
BKRY Stockholm, SWEDEN
|
Credits
Oskar Lübeck |
Bold NoA |
Creative Director |
Michael Olaye |
Bold NoA |
Chief Growth Officer |
Harry Elonen |
Bold NoA |
Client Director |
Oliver Helfrich |
Bold NoA |
Creative Director |
Tina Thornander |
Bold NoA |
Senior Account Manager |
Lova Henrikson |
Bold NoA |
Account Manager |
Carina Lockhart |
Bold NoA |
Account Manager |
Michael Laning |
Bold NoA |
Design Director |
Yun Yu |
Bold NoA |
Design Director |
Eva Aggerborg |
Bold NoA |
Design Director |
Carl-Johan Nordin |
Bold NoA |
Senior Designer |
Martin Klint |
Bold NoA |
Senior Motion Designer |
Kristian Bjureby |
Bold NoA |
Senior Motion Designer |
Whitney Macaluso |
Bold NoA |
Designer |
Ivo Rubboli |
Bold NoA |
Designer |
Joar Lenz |
Bold NoA |
Audio Creative |
Jenny Ahnell Ahnell |
Mojang Studios |
Senior Brand Producer |
Markus Toivonen |
Mojang Studios |
Creative Director |
Wiktor Persson |
Mojang Studios |
Art Director Brand |
Lydia Winters |
Mojang Studios |
Chief Storyteller |
Thomas Wiborgh |
Mojang Studios |
Head of Creative Communications |
Samuel Åberg |
Mojang Studios |
Director of Sound |
Background
Mojang Studios are the creators of Minecraft, the bestselling game in the world. But with fierce competition in the gaming industry over who can attract the best talent, gamers and followers, Mojang Studios needed an identity update to fix any bugs and help them stand out.
Describe the creative idea (40% of vote)
Play is in Mojang Studios’ DNA. It’s the magic ingredient that makes their games so popular. It informs their brand purpose. It’s even in the definition of their name (which roughly translates to “gadget” in lovely, old-timey Swedish). Play is at the heart of everything Mojang Studios do, so we put it at the center of their new brand identity.
Describe the execution (40% of vote)
The new design system is built around a collection of quirky little gizmos called The Mojangs. They take the form of six graphic shapes that reflect the playful nature of Mojang Studios. These cute characters feed on inspiration. They’re symbols of crafting and inventing, of collaboration and unbridled curiosity.
From small glyphs in the typeface to oversized illustrations and animated 3D objects–they happily bend and flex to suit whichever medium they find themselves in. When animated, The Mojangs interact with their environment in all sorts of ways, from simple movements, like spinning and rotating, to more complex behaviors. The new identity also includes sound and music design, creating a wholly immersive experience on all platforms.
List the results (20% of vote)
The new identity has helped Mojang Studios level up their product and game development. It has also captured the attention of their millions of followers, with the launch film reaching more than a million views on YouTube in the first 24 hours.