Title	NO-FISHING.NET
Brand	SEA SHEPHERD
Product/Service	GRANDE CAUSE ENVIRONNEMENTALE ET SOCIÉTALE
Category	C01. Digital & Interactive Design
Entrant	CHANGE Paris, FRANCE
Idea Creation	CHANGE Paris, FRANCE

Name	Company	Position
DAMIEN GUIOL	CHANGE_BRANDSTATION	Executive Creative Director
SAMY BENAMA	CHANGE / BRANDSTATION	Executive Creative Director
Charlotte Sindic	CHANGE_BRANDSTATION	Art Director
djavid Karmaly	CHANGE_BRANDSTATION	Copywriter
Laetitia Neves	CHANGE_BRANSTATION	Producer
Remy Guizerix	CHANGE_BRANDSTATION	Producer
Lamya Essemlali	SEASHEPHERD	Communication Director
The Motion Fighters The Motion Fighters	The Motion Fighters	3D Artist
Make Me Pulse Make Me Pulse	Make Me Pulse	Digital Studio
Soldats Films Soldats Films	Soldats Films	Production Company
When We Were Kids When We Were Kids	When We Were Kids	Production Company
Au Revoir Charlie Au Revoir Charlie	Au Revoir Charlie	Sound Studio
Cézame Cézame	Cézame	Case Music
Studio Brave Studio Brave	Studio Brave	Case Study

Background

Over 20 million kilometers of fishing nets are set in the ocean each and every day, asphyxiating all marine life and putting our ocean at risk of dying. And if the ocean dies, we die.

Describe the creative idea (40% of vote)

To prevent this fate from happening, we decided to take action and remove fishing nets with the help of the general public, using a one-of-a-kind system which converts their donations into its equivalent in fishing nets to be removed from the ocean.

Describe the execution (40% of vote)

We created an online digital platform that tracks and monitors the location of fishing nets in the ocean, informs the public on the impact of fishing nets and overfishing on the ocean, and enables them to help remove them using a one-of-a-kind system which converts their donations into its equivalent in fishing nets to be removed from the ocean.

List the results (20% of vote)

220 000m of fishing nets removed. 5000 animals saved. 120 million global impressions. 0 media budget.