THE ROYAL ACADEMY OF ARTS ONLINE EXHIBITION
Title | THE ROYAL ACADEMY OF ARTS ONLINE EXHIBITION |
Brand | THE ROYAL ACADEMY OF ARTS |
Product/Service | THE ROYAL ACADEMY OF ARTS |
Category |
A01. UI |
Entrant
|
WETRANSFER Amsterdam, THE NETHERLANDS
|
Idea Creation
|
WETRANSFER Amsterdam, THE NETHERLANDS
|
Production
|
WETRANSFER Amsterdam, THE NETHERLANDS
|
Credits
Holly Fraser |
WePresent |
Editor In Chief |
Danielle Boelling |
WePresent |
Managing Editor |
Suzanne Tromp |
WeTransfer |
Project Lead / Commissioning Editor |
Annematt Ruseler |
WeTransfer |
Director Of Communications |
Marika Seo |
WeTransfer |
Lead Designer |
Diana Alcausin |
WeTransfer |
Creative Director |
Jason Bradley |
WeTransfer |
Developer |
Joe Mier |
WeTransfer |
Producer |
Lumir Spanihel |
WeTransfer |
Lead Designer |
Floris van Driel |
WeTransfer |
Art Director |
Ferren Gipson |
WeTransfer |
Writer |
James Drummond |
Uncommon Creative Studio |
Managing Partner |
Emma Nabridnyj |
Uncommon Creative Studio |
Head of PR |
Describe the creative idea
Our internal creative studio designed a full screen interactive digital experience on our digital platform using a responsive grid that mimicked the walls of a curated gallery space, while fully integrating RA’s Summer Exhibition identity. The experience was designed in such a way that with every click a new piece of art would appear, encouraging the user to explore more. Our editorial platform created an accompanying article with audio snippets and quotes from the exhibition curators, acting as a guided tour to the online exhibition.
Describe the execution
Implementation
To showcase the 1172 artworks from Royal Academy, we developed a pipeline, built in Node JS, which collected 2 gigabytes of data, such as the artwork, dimensions, file size, artist and medium. The data was processed and stored in separate AWS S3 buckets. To make sure we showcase each artwork randomly, we opted to use Simplex Noise for the randomness instead of the default math random.
Our approach was to produce a digital interactive experience where users could browse through the 1,172 artworks from the exhibition via our wallpapers, showcased 22 Million times to its worldwide audience. It clicked through to an article on our online editorial magazine where readers could get an insight into the curation process of the RA’s jury. It was designed as a guided audio tour where the jurors spoke about their ways of working and highlighted specific pieces in the exhibition.
• Timeline
Design/Development Timeline
Design phase: 7-18 Sept
Development: 21-25 Sept
Feedback on preview link due from RA: 25 Sept
Dev feedback/v2: 28-30 Sept
Final preview link: Friday 2 Oct
Launch: Tues Oct 6
• Placement
WeTransfer wallpapers and WePresent article
• Scale
Showcased 23 Million times