COSMOS HOTEL GROUP WEBSITES
Title | COSMOS HOTEL GROUP WEBSITES |
Brand | COSMOS HOTEL GROUP |
Product/Service | COSMOS HOTEL GROUP WEBSITES |
Category |
B05. Websites / Microsites |
Entrant
|
ELECTRIC BRAND CONSULTANTS (ELECTRIC CREATIVE LLC) Moscow, RUSSIA
|
Idea Creation
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ELECTRIC BRAND CONSULTANTS (ELECTRIC CREATIVE LLC) Moscow, RUSSIA
|
Production
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ELECTRIC BRAND CONSULTANTS (ELECTRIC CREATIVE LLC) Moscow, RUSSIA
|
Credits
Beso Turazashvili |
Electric Brand Consultants |
Creative Director |
Irina Skabelkina |
Electric Brand Consultants |
Creative Director |
Andro Gegechkori |
Electric Brand Consultants |
Head of Digital |
Daria Vorobyova |
Electric Brand Consultants |
Head of Account |
Dimitrina Mitakova |
Electric Brand Consultants |
Head of Content |
Elizaveta Gasheva |
Electric Brand Consultants |
Project Manager |
Anton Shepel |
Electric Brand Consultants |
Senior web-designer |
Ekaterina Minina |
Electric Brand Consultants |
Junior web-designer |
Artur Lobach |
Electric Brand Consultants |
UX/ UI product designer |
Alex Bazha |
Electric Brand Consultants |
Frontend team lead |
Alex Kuryaga |
Electric Brand Consultants |
Backend team lead |
Igor Hlebov |
Electric Brand Consultants |
SEO expert |
Alina Maksimova |
Electric Brand Consultants |
Copywriter |
Describe the creative idea
Cosmos Hotel Group is one of the largest private-owned hotel groups in Russia and Eastern Europe. We have updated its corporate website, and the 17 separate hotel websites, and launched a Cosmos Travel booking system. The idea behind the update was to reflect brand philosophy in a single visual style for all the group’s websites. This single visual style made the brand holistic and emphasized not only the brand values, but also on the unique opportunities that company offers to customers and partners.
The key KPIs of the project were:
- to restructure the website and its navigation to combine b2c & b2b sections on one website;
- to unite under one brand all the hotels that are completely different in structure and design;
- to create a unique and easy-to-manage admin panel, which will also allow creating websites with an integrated room-booking platform for new hotels in the future.
Describe the execution
In 6 months we have updated a heavy and overloaded Cosmos Hotel Group corporate website, together with the 17 separate hotel websites with a booking system, and also launched Cosmos Travel. Based on the results of the ux/ui, market research and market analysis, the website structure and navigation were redesigned completely, uniting both b2c and b2b audiences of the brand.
Now the websites are built into a single digital ecosystem with a clear structure, intuitive navigation, minimalistic design and an airy, eye-pleasing grid, emphasizing the brand's ambitions to show its guests a universe of hospitality, where both guests and partners become friends for years to come.
The idea behind the minimalist design was to make the brand identity catchy and interactive enough to grab the user's attention, and at the same time informative enough not to overwhelm them.
In addition, we have created a user-friendly template system that allows creating websites for future Cosmos HG hotels without any additional costs. Simple and straightforward functionality of new websites, combined with their minimalist design, are now key advantages of the new Cosmos Hotel Group websites.