Title	COSMOS HOTEL GROUP WEBSITES
Brand	COSMOS HOTEL GROUP
Product/Service	COSMOS HOTEL GROUP WEBSITES
Category	B05. Websites / Microsites
Entrant	ELECTRIC BRAND CONSULTANTS (ELECTRIC CREATIVE LLC) Moscow, RUSSIA
Idea Creation	ELECTRIC BRAND CONSULTANTS (ELECTRIC CREATIVE LLC) Moscow, RUSSIA
Production	ELECTRIC BRAND CONSULTANTS (ELECTRIC CREATIVE LLC) Moscow, RUSSIA

Name	Company	Position
Beso Turazashvili	Electric Brand Consultants	Creative Director
Irina Skabelkina	Electric Brand Consultants	Creative Director
Andro Gegechkori	Electric Brand Consultants	Head of Digital
Daria Vorobyova	Electric Brand Consultants	Head of Account
Dimitrina Mitakova	Electric Brand Consultants	Head of Content
Elizaveta Gasheva	Electric Brand Consultants	Project Manager
Anton Shepel	Electric Brand Consultants	Senior web-designer
Ekaterina Minina	Electric Brand Consultants	Junior web-designer
Artur Lobach	Electric Brand Consultants	UX/ UI product designer
Alex Bazha	Electric Brand Consultants	Frontend team lead
Alex Kuryaga	Electric Brand Consultants	Backend team lead
Igor Hlebov	Electric Brand Consultants	SEO expert
Alina Maksimova	Electric Brand Consultants	Copywriter

Describe the creative idea

Cosmos Hotel Group is one of the largest private-owned hotel groups in Russia and Eastern Europe. We have updated its corporate website, and the 17 separate hotel websites, and launched a Cosmos Travel booking system. The idea behind the update was to reflect brand philosophy in a single visual style for all the group’s websites. This single visual style made the brand holistic and emphasized not only the brand values, but also on the unique opportunities that company offers to customers and partners. The key KPIs of the project were: - to restructure the website and its navigation to combine b2c & b2b sections on one website; - to unite under one brand all the hotels that are completely different in structure and design; - to create a unique and easy-to-manage admin panel, which will also allow creating websites with an integrated room-booking platform for new hotels in the future.

Describe the execution

In 6 months we have updated a heavy and overloaded Cosmos Hotel Group corporate website, together with the 17 separate hotel websites with a booking system, and also launched Cosmos Travel. Based on the results of the ux/ui, market research and market analysis, the website structure and navigation were redesigned completely, uniting both b2c and b2b audiences of the brand. Now the websites are built into a single digital ecosystem with a clear structure, intuitive navigation, minimalistic design and an airy, eye-pleasing grid, emphasizing the brand's ambitions to show its guests a universe of hospitality, where both guests and partners become friends for years to come. The idea behind the minimalist design was to make the brand identity catchy and interactive enough to grab the user's attention, and at the same time informative enough not to overwhelm them. In addition, we have created a user-friendly template system that allows creating websites for future Cosmos HG hotels without any additional costs. Simple and straightforward functionality of new websites, combined with their minimalist design, are now key advantages of the new Cosmos Hotel Group websites.