#VICTORYPAGES: SOCIAL MEDIA HISTORY
Title | #VICTORYPAGES: SOCIAL MEDIA HISTORY |
Brand | RT |
Product/Service | DIGITAL MEDIA PROJECT |
Category |
B03. Experience Design: Multi-platform |
Entrant
|
RT CREATIVE LAB Moscow, RUSSIA
|
Idea Creation
|
RT CREATIVE LAB Moscow, RUSSIA
|
Media Placement
|
RT CREATIVE LAB Moscow, RUSSIA
|
PR
|
RT CREATIVE LAB Moscow, RUSSIA
|
Production
|
RT CREATIVE LAB Moscow, RUSSIA
|
Post Production
|
RT CREATIVE LAB Moscow, RUSSIA
|
Credits
Kirill Karnovich-Valua |
RT Creative Lab |
Creative Director, Idea |
Revaz Todua |
RT Creative Lab |
Art Director, Designer, Video Edit |
Gleb Burashov |
RT Creative Lab |
Strategist, Social Media |
Ania Fedorova |
RT Creative Lab |
Producer |
Elena Medvedeva |
RT Creative Lab |
Producer |
Eldar Salamov |
RT Creative Lab |
Producer, Music and Sound Design, Video Edit |
Ekaterina Motyakina |
RT Creative Lab |
Prodicer |
Ivan Fursov |
RT Creative Lab |
Researcher |
Lilly Kazakova |
RT Creative Lab |
PR, Producer |
Ivor Crotty |
RT Creative Lab |
Producer |
Margo Tskhovrebova |
RT Creative Lab |
Manager |
Maxim Makarychev |
N/A |
Music And Sound Design |
Denis Semionov |
N/A |
Producer, Director, VR Animation |
Ivan Yunitsky |
Phygitalism |
Project Manager |
Valeria Fimina |
Phygitalism |
Project Manager |
Stuart Campbell |
N/A |
VR Artist |
Rosie Summers |
N/A |
VR Artist |
Vladimir Ilic |
N/A |
VR Artist |
Alexey Rubischev |
Ceremony |
Motion Designer |
Alexey Zakharov |
N/A |
Motion Designer |
Peter Bankov |
N/A |
Artist |
Georgy Sarsekov |
Plasticine PRO |
Director |
Serge Serov |
RANEPA Design School |
Curator |
Katerina Terekhova |
RANEPA Design School |
Art Director |
Peter Theremin |
N/A |
Theremin Player, Composer |
Describe the creative idea
#VictoryPages is the versatile multiplatform social media documentary commemorating the 75th anniversary of the defeat of Nazi Germany. It is a story of Victory told by the young for the young, using the tools and language of digital media over five social networks, employing visual art, interactive formats, 3D animations, Virtual & Augmented realities and dynamic real-time storytelling. It pays tribute to all WW2 veterans and heroes who protected our future from the threat of Nazism. This educational project builds engaging narratives through social media and interactive formats to keep the legacy of our ancestors’ sacrifices alive. This large-scale project unites young artists, designers, animators, content creators who express their feelings and thoughts in the wake of the WW2 anniversary spreading anti-war messages in their own commemorative tribute.
Describe the execution
#VictoryPages showcases content exclusively published on a designated platform across 5 social networks. On Facebook, young designers and digital artists present their tribute featuring poster-art, colorization, VR-animation, 3D photos, documentary video sketches. Instagram is dedicated to war-time letters. It hosts a unique graphic series featuring hundreds of excerpts from original letters with illustrations created by young design students shared line-by-line in Stories. Twitter runs the most detailed chronology of the last months of the war in "real-time". Daily "breaking" reports from the front, operational orders, real newspaper articles, rare images recreate events through dynamic storytelling as if Twitter existed during the war. A travel YouTube documentary explores modern anti-war street art in Europe and the history of graffiti left by soldiers on Reichstag walls in 1945. VK.com podcast offers an audio experience that gives a fresh take on the legacy of World War 2 as heard by the young generations.
We worked with over a dozen different databases. Like the archive of 7,000+ family war-time letters (for Instagram Stories and 3D website), like military photo archives (used to create 3D content and animations), like St. Petersburg's History Museum where a unique collection of children’s war-time drawings is preserved (turned into VR animation series).
In our approach, we aimed to create a cross-platform digital project but with its unique style and voice. The key element to the visual identity is the specially designed #VictoryFont: a typeface compiled from hundreds of original historical inscriptions left by soldiers on the Reichstag walls in 1945. Behind each font character, there is a real letter, hand-written by soldiers 75 years ago. The project also features an original soundtrack with a duration of several hours, composed by a diverse line-up of emerging young artists. Each music piece is created for a certain part of the project.