Title	WATCH US MOVE / BEYOND THE SURFACE
Brand	ADIDAS
Product/Service	ADIDAS SWIM
Category	G04. Social Behaviour
Entrant	HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Idea Creation	HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
PR	HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Production	LA COSA DE LAS PELICULAS Barcelona, SPAIN

Name	Company	Position
Fabio Silveira	Havas Middle East	General Manager
Joao Medeiros	Havas Middle East	Executive Creative Director
Anshuman Bhattacharya	Havas Middle East	ACD / Copywriter
Michele De Iuliis	Havas Middle East	Art Director
Karim Sherif	Havas Middle East	Copywriting (Arabic)
Nicholas Bristow	Havas Middle East	Copywriter
Nagat Idris	Havas Middle East	Copywriter (Arabic)
Carlos Nadal	Havas Middle East	Head of Growth
Justine Dib	Havas Middle East	Account Manager
Myriam Khoury	La Cosa	Executive Producer
Caballo Pistola	La Cosa	Director (Film)
Arnaud JeanGirard	adidas	VP Brand adidas Emerging Markets
Amrith Gopinath	adidas	Senior Director Brand adidas MENA
Paul O'Connor	adidas	Director Brand Communications and Sport Marketing MENA
Arjun Saraswat	adidas	Senior Manager Brand Communications Emerging Markets

Write a short summary of what happens in the film

The film is a manifesto for women everywhere, reminding them that irrespective of their shapes, ethnicities, abilities and faiths, they are all more beyond the surface and that they should all feel confident in water. To bring this message to life, we started with bringing onboard Asma Elbadawi, an activist and poet known for changing the rules of basketball to make wearing a hijab in professional games legal. An inspiring poem by her was used as the basis for the film that celebrated 5 truly unique women including Asma, who had all spent their whole life struggling with finding the confidence to swim in public. The film launched adidas's new inclusive swimwear collection by sparking conversations about making swimming more inclusive in over 50 countries across 6 continents.

Please tell us about the social behaviour that inspired the work

Globally 32% of women don't feel comfortable swimming in public. In the Middle East and several parts of eastern Europe, that number is three times higher. Several factors contribute to the discomfort women in these regions have with stepping into water bodies like swimming pools or public beaches. - The society they grow up in not being supportive of swimming being an activity that is appropriate for women. - Public pools being places where they feel exposed and uncomfortable around others. - Most swimwear being designed for progressive women with picture-perfect bodies. - Women only seeing athletes and professionals in sports advertising.