Title	WHO LET THE DOG OUT?
Brand	ATG
Product/Service	ATG
Category	A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant	ÅKESTAM HOLST Stockholm, SWEDEN
Idea Creation	ÅKESTAM HOLST Stockholm, SWEDEN
Production	BACON OSLO Oslo, NORWAY

Name	Company	Position
Jesper Holst	Åkestam Holst Noa	Art Director
Mark Ardelius	Åkestam Holst Noa	Copywriter
Magnus Hamberg	Åkestam Holst Noa	Client lead
Henrik Sjödin	Åkestam Holst Noa	Planner
Ikka Norberg	Åkestam Holst Noa	Production Manager
Helena de Brun	Åkestam Holst Noa	Agencu Producer
Bart Timmer	Bacon film	Director
Mangne Lynger	Bacon Olso	Executive Producer
Öystein Stub	Bacon Oslo	Producer
Henrik Sjödin	Åkestam Holst Noa	Planner

Write a short summary of what happens in the film

We’re at a horse farm. The atmosphere is calm, the animals grazing slowly as not much is happening. Then, all of a sudden, the stable door is opened and out runs a small dog. The horses get very upset and starts to sing the song “Who let the dog out?” by the group The Baha Men. The dog is fast and passes a lot of horses, all of them bewildered and upset singing the critical question. The film ends with a small pony coming out of the stable, stating with a remarkably dark voice “I let the dogs out”. A graphic appears in frame: Who let 43 new millionaires out this September? ATG of course. End-logo with graphics: ATG Swedish horse racing

Cultural / Context information for the jury

ATG is the number one horse betting company in Sweden. Since 2019 we've let horses sing catchy songs as a homage to successful winners. Every big win and lucky winner deserves a hit song performed by horses. The story is cheerful and nonsensical, made to be easily liked, presenting the monetary message with a smile.