Title | HIGH FIVE |
Brand | KOPPARBERG |
Product/Service | KOPPARBERG |
Category |
A01. Consumer Goods |
Entrant
|
NEVERLAND London, UNITED KINGDOM
|
Idea Creation
|
NEVERLAND London, UNITED KINGDOM
|
Production
|
SOMESUCH London, UNITED KINGDOM
|
Credits
Rob Salvesen |
Kopparberg |
Head of Marketing |
Rosie Fryer |
Kopparberg |
Senior Brand Manager |
Nicola Fairchild |
Kopparberg |
Brand Manager |
Tom Holmes |
Kopparberg |
Customer Marketing Manager |
Ellie England |
Kopparberg |
Marketing Executive |
Maddy Hooton |
Kopparberg |
Marketing Assistant |
Jon Forsyth |
Neverland |
Founding Partner, Creative Comms |
Simon Massey |
Neverland |
Founding Partner, Brand Strategy |
Noel Hamilton |
Neverland |
Executive Creative Director |
Lloyd Daniel |
Neverland |
Senior Creative |
Rich Kennedy |
Neverland |
Design Director |
Amy Coomber |
Neverland |
Head of Production |
Caz Spencer |
Neverland |
Producer |
Tom Trevelyan |
Neverland |
Head of Account Management |
Anna Jackson |
Neverland |
Account Director |
Will Denvir |
Neverland |
Account Manager |
Alex Hulsey |
Somesuch |
Director |
Elly Camisa |
Somesuch |
Producer |
Emory Ruegg |
Somesuch |
Executive Producer |
Ruben Woodin Dechamps |
Somesuch |
DOP |
Saman Aminzadeh |
Somesuch |
2nd Unit Director |
Dominic Leung |
Zed Video |
Editor |
Harriet Cawley |
Zed Video |
Edit Producer |
Mark Hellaby |
750mph |
Sound Engineer |
Matt Wyatt |
750mph |
Producer |
Lewis Crossfield |
Time Based Arts |
Colourist |
Ollie Ramsay |
Time Based Arts |
VFX |
Will Robinson |
Time Based Arts |
VFX |
Tom Robinson |
Time Based Arts |
Design |
Sean Ewins |
Time Based Arts |
VFX Producer |
Write a short summary of what happens in the film
From being the first fruit cider to hit the shelves over 15 years ago, to having one of the fastest growing ranges of spirits brands, Kopparberg’s trailblazing and innovative approach to the industry has made it a real first that has lasted.
To launch their new brand platform, Kopparberg looked back at the history of another first that has lasted: the High Five. The film looks at the history of the action, from it’s origins in a 1970’s baseball game, to how it travelled across the world over the last 5 decades through to today.
To ensure the film felt as authentic and cinematic as possible, each of the scenes features wardrobe from specialist costume houses, and was shot on cameras and film true to the era they were set in.
Cultural / Context information for the jury
Kopparberg is an iconic fruit cider in the UK market. From launching in the UK in the early 00s, it is now the most loved brand in its category.
Drinking an ice cold Kopparberg is a classic way to start a Summer evening with friends and marks the start of nights full of life long memories.