HIGH FIVE

TitleHIGH FIVE
BrandKOPPARBERG
Product/ServiceKOPPARBERG
Category A01. Consumer Goods
Entrant NEVERLAND London, UNITED KINGDOM
Idea Creation NEVERLAND London, UNITED KINGDOM
Production SOMESUCH London, UNITED KINGDOM
Credits
Name Company Position
Rob Salvesen Kopparberg Head of Marketing
Rosie Fryer Kopparberg Senior Brand Manager
Nicola Fairchild Kopparberg Brand Manager
Tom Holmes Kopparberg Customer Marketing Manager
Ellie England Kopparberg Marketing Executive
Maddy Hooton Kopparberg Marketing Assistant
Jon Forsyth Neverland Founding Partner, Creative Comms
Simon Massey Neverland Founding Partner, Brand Strategy
Noel Hamilton Neverland Executive Creative Director
Lloyd Daniel Neverland Senior Creative
Rich Kennedy Neverland Design Director
Amy Coomber Neverland Head of Production
Caz Spencer Neverland Producer
Tom Trevelyan Neverland Head of Account Management
Anna Jackson Neverland Account Director
Will Denvir Neverland Account Manager
Alex Hulsey Somesuch Director
Elly Camisa Somesuch Producer
Emory Ruegg Somesuch Executive Producer
Ruben Woodin Dechamps Somesuch DOP
Saman Aminzadeh Somesuch 2nd Unit Director
Dominic Leung Zed Video Editor
Harriet Cawley Zed Video Edit Producer
Mark Hellaby 750mph Sound Engineer
Matt Wyatt 750mph Producer
Lewis Crossfield Time Based Arts Colourist
Ollie Ramsay Time Based Arts VFX
Will Robinson Time Based Arts VFX
Tom Robinson Time Based Arts Design
Sean Ewins Time Based Arts VFX Producer

Write a short summary of what happens in the film

From being the first fruit cider to hit the shelves over 15 years ago, to having one of the fastest growing ranges of spirits brands, Kopparberg’s trailblazing and innovative approach to the industry has made it a real first that has lasted. To launch their new brand platform, Kopparberg looked back at the history of another first that has lasted: the High Five. The film looks at the history of the action, from it’s origins in a 1970’s baseball game, to how it travelled across the world over the last 5 decades through to today. To ensure the film felt as authentic and cinematic as possible, each of the scenes features wardrobe from specialist costume houses, and was shot on cameras and film true to the era they were set in.

Cultural / Context information for the jury

Kopparberg is an iconic fruit cider in the UK market. From launching in the UK in the early 00s, it is now the most loved brand in its category. Drinking an ice cold Kopparberg is a classic way to start a Summer evening with friends and marks the start of nights full of life long memories.