FIRE

TitleFIRE
BrandBELL
Product/ServiceBELL BARBECUE
Category A01. Consumer Goods
Entrant TBWA\ SWITZERLAND Zurich, SWITZERLAND
Idea Creation TBWA\ SWITZERLAND Zurich, SWITZERLAND
Production STORIES Zürich, SWITZERLAND
Credits
Name Company Position
Nadja Stickl TBWA\Switzerland AG Group Account Director
Tizian Walti TBWA\Switzerland AG Creative Director
Manuel Wenzel TBWA\Switzerland AG Executive Creative Director
Daniel Lamprecht TBWA\Switzerland Senior Copywriter
Susanna Fill TBWA\Switzerland Senior Art Director
Michael Fueter stories AG Director
Pascal Walder stories AG DOP
Michèle Seligmann stories AG Executive Producer
Yves Bollag stories AG Executive Producer
Louis von Mallinckrodt stories AG Producer
Edoardo Moruzzi stories AG Head of Post-Production

Write a short summary of what happens in the film

In a mystical and spheric setting we showcase the magic that fire has for people. While having it, the fire, being the protagonist throughout several vignettes we reveal the real reason why fire has been invented in the end: to barbecue with meat by Bell.

Cultural / Context information for the jury

Fire has triggered a fascination in us since the beginning of time. But real barbecuing is becoming increasingly rare these days. For us at Bell, grilling is still real and earthy. The fire is already magical without grilling with meat from Bell. Combine the two and the result is a firework display for all the senses. That's what fire was discovered for.