Title | FIRE |
Brand | BELL |
Product/Service | BELL BARBECUE |
Category |
A01. Consumer Goods |
Entrant
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
Idea Creation
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
Production
|
STORIES Zürich, SWITZERLAND
|
Credits
Nadja Stickl |
TBWA\Switzerland AG |
Group Account Director |
Tizian Walti |
TBWA\Switzerland AG |
Creative Director |
Manuel Wenzel |
TBWA\Switzerland AG |
Executive Creative Director |
Daniel Lamprecht |
TBWA\Switzerland |
Senior Copywriter |
Susanna Fill |
TBWA\Switzerland |
Senior Art Director |
Michael Fueter |
stories AG |
Director |
Pascal Walder |
stories AG |
DOP |
Michèle Seligmann |
stories AG |
Executive Producer |
Yves Bollag |
stories AG |
Executive Producer |
Louis von Mallinckrodt |
stories AG |
Producer |
Edoardo Moruzzi |
stories AG |
Head of Post-Production |
Write a short summary of what happens in the film
In a mystical and spheric setting we showcase the magic that fire has for people. While having it, the fire, being the protagonist throughout several vignettes we reveal the real reason why fire has been invented in the end: to barbecue with meat by Bell.
Cultural / Context information for the jury
Fire has triggered a fascination in us since the beginning of time.
But real barbecuing is becoming increasingly rare these days.
For us at Bell, grilling is still real and earthy.
The fire is already magical without grilling with meat from Bell. Combine the two and the result is a firework display for all the senses.
That's what fire was discovered for.