Title | FEET (TRADEMARK) |
Brand | BRUSSELS MOBILITY |
Product/Service | PROMOTE WALKING FOR SHORT DISTANCES |
Category |
B03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
Media Placement
|
JCDECAUX Brussels, BELGIUM
|
Production
|
FLEDGE.TV Sint-Niklaas, BELGIUM
|
Credits
Joost / Philippe / Jens Berends / De Ceuster / Mortier |
mortierbrigade |
Creative Directors |
Nicolas Gaspart |
mortierbrigade |
Copywriter |
Fred Zouag |
mortierbrigade |
Art Director |
Write a short summary of what happens in the film
In recent years, feet have been abandoned in favour of other mobility solutions. And yet, for short distances walking is the most efficient way of transport, especially when 60% of journeys in Brussels are less than 5km. This is the message that Brussels Mobility wants to convey, putting pedestrians at the heart of its mobility policy.
In a video that uses all the recognisable stylistic codes of a product launch, Brussels Mobility launches 'FeetĀ©', an innovative mobility solution designed for travelling short distances in the city.
The launch video presents this innovative product. A technology of the past created for the future has a lot going for it! 'FeetĀ©' are free, produced locally, 100% natural, available 24/7 and can be recharged anywhere.
Cultural / Context information for the jury
60% of journeys in Brussels are less than 5km. This is the message that Brussels Mobility wants to convey, putting pedestrians at the heart of its mobility policy.