Title | THE BLUE WIRE |
Brand | CLEANMYMAC |
Product/Service | CLEANMYMAC X |
Category |
B05. Consumer Services / Business to Business |
Entrant
|
TBWA\HELSINKI, FINLAND
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
Production
|
MJOLK Helsinki, FINLAND
|
Credits
Marco Mäkinen |
TBWA\Helsinki |
Executive Vice President, Strategy |
Jyrki Poutanen |
TBWA\Helsinki |
Chief Creative Officer |
Erno Reinikainen |
TBWA\Helsinki |
Executive Creative Director |
Ville Ohtonen |
TBWA\Helsinki |
Creative Director |
Annika Baidin |
TBWA\Helsinki |
Account Director |
Maija Naumanen |
TBWA\Helsinki |
Account Manager |
Miika Luoma |
TBWA\Helsinki |
Director, Media & Audiences |
Nelli Immonen |
TBWA\Helsinki |
Art Director |
Emma Kanninen |
TBWA\Helsinki |
Copywriter |
Tommi Selander |
TBWA\Helsinki |
Graphic Designer |
Heidi Ylä-Ajos |
TBWA\Helsinki |
Production Manager |
Tuukka Tikkanen |
TBWA\Helsinki |
Production Manager |
Ville Hackzell |
TBWA\Helsinki |
Editor |
Anton Raappana |
TBWA\Helsinki |
Motion Designer/Editor |
Iiro Hokkanen |
TBWA\Helsinki |
Director |
Johanna Tarvainen |
TBWA\Helsinki |
Production Manager |
Ville Ruokonen |
TBWA\Helsinki |
Junior Planner |
Katariina Ollari |
TBWA\Helsinki |
Creative, Content |
Antti Halme |
TBWA\Helsinki |
Senior Copywriter |
Heidi Taina |
TBWA\Helsinki |
Creative Director |
Juhani Ylitalo |
TBWA\Helsinki |
Copywriter |
Mikko Halonen |
TBWA\Helsinki |
Creative Director |
Tuomas Perälä |
TBWA\Helsinki |
Copywriter |
Mattea Näveri |
TBWA\Helsinki |
Junior Art Director |
Viggo Holländer |
TBWA\Helsinki |
Digital Designer |
Lara Ala-Olla |
TBWA\Helsinki |
Designer |
Mikko Roininen |
TBWA\Helsinki |
Art Director |
Juho Saari |
TBWA\Helsinki |
Design Trainee |
Verena Bonsels |
TBWA\Dusseldorf |
Creative Director |
Jean-Charles Davin |
TBWA\Worldwide |
Creative Director |
Enya-Sarah El-Achi |
TBWA\Worldwide |
Junior Copywriter |
Valentine Thomasset-Schanke |
TBWA\Worldwide |
Traffic Manager |
Valentine Thomasset-Schanke |
TBWA\Worldwide |
Traffic Manager |
Valentine Thomasset-Schanke |
TBWA\Worldwide |
Traffic Manager |
Frej Karlson |
Mjölk |
Producer |
Nalle Sjöblad |
Mjölk |
Director |
Max Smeds |
Mjölk |
DOP |
Petar Kostov |
Mjölk |
Gaffer |
Yana Viktorova |
Mjölk |
1st AD |
Lora Venkova |
Mjölk |
Set Design |
Sergei Yordanov |
Mjölk |
Costume designer |
Alina Manova |
Mjölk |
Make-up & hair |
Kharmel Cochrane |
Mjölk |
Editor |
Petri Falkenberg |
Mjölk |
Color grading |
Akseli Soini |
Mjölk |
Sound design |
B2Y Productions B2Y Productions |
Mjölk |
VFX |
Halyna Kuzmovych |
MacPaw |
Brand Marketing Manager |
Marina Lisnyakovskaya |
MacPaw |
Product Marketing Manager |
Ivan Kuziv |
MacPaw |
Chief Marketing Officer |
Aleksandr Pronsky |
MacPaw |
Design Lead |
Write a short summary of what happens in the film
Seasoned FBI agent Jack has chased clues through town to discover a bomb at a Concert Hall. As SWAT usher civilians from the building, Jack and his trusted technician Joe, seated in a control van nearby, begin the dire job of dismantling the bomb.
As Joe attempts to download the proceedings manual, an unforeseen issue brings their mission to an abrupt halt: his Mac’s start-up disk is full. Clogging his computer are a cavalcade of wedding photos which Joe proceeds to delete. But deciding which photo of him and his newlywed wife to keep is a tough call to make in seconds.
Meanwhile, Jack finds the pressure all too much. As Joe seems to be taking his time with the download, Jack makes the devastating decision of “going with the blue one”.