Title | THE HEIMLICH |
Brand | CLEANMYMAC |
Product/Service | CLEANMYMAC X |
Category |
B05. Consumer Services / Business to Business |
Entrant
|
TBWA\HELSINKI, FINLAND
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
Production
|
MJOLK Helsinki, FINLAND
|
Credits
Marco Mäkinen |
TBWA\Helsinki |
Executive Vice President, Strategy |
Jyrki Poutanen |
TBWA\Helsinki |
Chief Creative Officer |
Erno Reinikainen |
TBWA\Helsinki |
Executive Creative Director |
Ville Ohtonen |
TBWA\Helsinki |
Creative Director |
Annika Baidin |
TBWA\Helsinki |
Account Director |
Maija Naumanen |
TBWA\Helsinki |
Account Manager |
Miika Luoma |
TBWA\Helsinki |
Director, Media & Audiences |
Nelli Immonen |
TBWA\Helsinki |
Art Director |
Emma Kanninen |
TBWA\Helsinki |
Copywriter |
Tommi Selander |
TBWA\Helsinki |
Graphic Designer |
Heidi Ylä-Ajos |
TBWA\Helsinki |
Production Manager |
Tuukka Tikkanen |
TBWA\Helsinki |
Production Manager |
Ville Hackzell |
TBWA\Helsinki |
Editor |
Anton Raappana |
TBWA\Helsinki |
Motion Designer/Editor |
Iiro Hokkanen |
TBWA\Helsinki |
Director |
Johanna Tarvainen |
TBWA\Helsinki |
Production Manager |
Ville Ruokonen |
TBWA\Helsinki |
Junior Planner |
Katariina Ollari |
TBWA\Helsinki |
Creative, Content |
Antti Halme |
TBWA\Helsinki |
Senior Copywriter |
Heidi Taina |
TBWA\Helsinki |
Creative Director |
Juhani Ylitalo |
TBWA\Helsinki |
Copywriter |
Mikko Halonen |
TBWA\Helsinki |
Creative Director |
Tuomas Perälä |
TBWA\Helsinki |
Copywriter |
Mattea Näveri |
TBWA\Helsinki |
Junior Art Director |
Viggo Holländer |
TBWA\Helsinki |
Digital Designer |
Lara Ala-Olla |
TBWA\Helsinki |
Designer |
Mikko Roininen |
TBWA\Helsinki |
Art Director |
Juho Saari |
TBWA\Helsinki |
Design Trainee |
Verena Bonsels |
TBWA\Dusseldorf |
Creative Director |
Jean-Charles Davin |
TBWA\Worldwide |
Creative Director |
Enya-Sarah El-Achi |
TBWA\Worldwide |
Junior Copywriter |
Valentine Thomasset-Schanke |
TBWA\Worldwide |
Traffic Manager |
Valentine Thomasset-Schanke |
TBWA\Worldwide |
Traffic Manager |
Valentine Thomasset-Schanke |
TBWA\Worldwide |
Traffic Manager |
Frej Karlson |
Mjölk |
Producer |
Nalle Sjöblad |
Mjölk |
Director |
Max Smeds |
Mjölk |
DOP |
Petar Kostov |
Mjölk |
Gaffer |
Yana Viktorova |
Mjölk |
1st AD |
Lora Venkova |
Mjölk |
Set Design |
Sergei Yordanov |
Mjölk |
Costume designer |
Alina Manova |
Mjölk |
Make-up & hair |
Kharmel Cochrane |
Mjölk |
Editor |
Petri Falkenberg |
Mjölk |
Color grading |
Akseli Soini |
Mjölk |
Sound design |
B2Y Productions B2Y Productions |
Mjölk |
VFX |
Halyna Kuzmovych |
MacPaw |
Brand Marketing Manager |
Marina Lisnyakovskaya |
MacPaw |
Product Marketing Manager |
Ivan Kuziv |
MacPaw |
Chief Marketing Officer |
Aleksandr Pronsky |
MacPaw |
Design Lead |
Write a short summary of what happens in the film
At their local diner, Geoff, Kate and Larry are discussing an exciting trip they intend to take. As the friends guffaw at Geoff’s surrealist plans, Kate suddenly begins to choke on her dessert.
Rushing after Kate, Geoff gives Larry the distressing task of searching the internet for instructions to the Heimlich grip. But as Kate wreaks havoc around the diner, gasping for air, an unexpected problem builds pressure at the table: Larry’s Mac will not cooperate – instead, the dreaded beach ball icon rolls on his screen.
Kate, nearly unconscious on the diner floor, manages to gasp “peanut allergy” with her final breath. Geoff, knowing little of Larry’s hardships, gives him a new task: "search for peanut allergy".