THE WORLDS MOST SUSTAINABLE TOTE BAG
Title | THE WORLDS MOST SUSTAINABLE TOTE BAG |
Brand | STOREBRAND |
Product/Service | STOREBRAND SUSTAINABLE FUNDS |
Category |
G05. Cultural Insight |
Entrant
|
PER HøJ Oslo, NORWAY
|
Idea Creation
|
PER HøJ Oslo, NORWAY
|
Production
|
TANGRYSTAN Oslo, NORWAY
|
Post Production
|
TANGRYSTAN Oslo, NORWAY
|
Credits
Øyvind Waage |
Per Høj |
Creative Director |
Mads Rønold |
Per Høj |
Copywriter |
Patrik Bergfjord |
Per Høj |
Planning Director |
Vilde Løvaas |
Per Høj |
Project Manager |
Sverre Midttun |
Per Høj |
Account Director |
Eiliv Gunleiksrud |
Per Høj |
Creative Director Design & Digital |
Ellinor Larson |
Per Høj |
Designer |
Gro Larsson |
Per Høj |
Planner |
Sondre Røe |
Tangrystan |
Director |
Erik Holm |
Tangrystan |
Producer |
Beate Tangre |
Tangrystan |
Producer |
Lottie Smith |
Tangrystan |
Production Manager |
Thomas Grotmol |
Tangrystan |
Editor |
Didrik Bråthen |
Tangrystan |
Grade |
Martin Iversen |
Tangrystan |
Online |
Charlotte Hillestad |
Storebrand |
Brand Director |
Linn Johansson |
Storebrand |
Brand manager |
Write a short summary of what happens in the film
A young woman is sitting in the grass thinking, while a voice over talks about sustainable living. Half way through the film, the voice over introduces the worlds most sustainable tote bag, and the young woman is showing the (imaginary) tote bag and demonstrates how to use it.
Please tell us about the cultural insight that inspired the work
The most visible sustainable choices people make aren't necessarily the most effective ones. Tote bags, with or without messages about 'sustainable living', 'ecology', 'earth-friendly' etc. have become extremely popular showpieces in the nordic countries for people aged 18-35. The sad fact though, is that most tote bags must be used hundreds of times (numbers varying from 700 to 20.000) to be as sustainable as a plastic bag.
Investing in sustainable funds on the other hand, is one of the most effective sustainable choices consumers can make. The only catch is that no one sees that you have done it. That's why Storebrand, with a twinkle in the eye, launched an imaginary tote bag, that everyone who invested in their sustainable funds could order. (when they did, they received a text message saying that it was delivered on their doorstep.)
Links to the webpage (Norwegian) attached.