Title | BALLOON |
Brand | LADBROKES |
Product/Service | LADBROKES |
Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
NEVERLAND London, UNITED KINGDOM
|
Idea Creation
|
NEVERLAND London, UNITED KINGDOM
|
Media Placement
|
THE7STARS London, UNITED KINGDOM
|
Production
|
ROGUE London, UNITED KINGDOM
|
Post Production
|
FACTORY London, UNITED KINGDOM
|
Post Production 2
|
ELECTRIC THEATRE COLLECTIVE London, UNITED KINGDOM
|
Credits
Chloe Shrubb |
Ladbrokes |
Head of Brand Marketing |
Ross Cleal |
Ladbrokes |
Senior Brand Marketing Manager |
Richard Barr |
Ladbrokes |
Gaming Director |
Dominic Grounsell |
Ladbrokes |
Managing Director UK & Ireland Digital |
Noel Hamilton |
Neverland |
Executive Creative Director |
Lloyd Daniel |
Neverland |
Senior Creative |
Simon Massey |
Neverland |
Founding Partner, Brand Strategy |
Jon Forsyth |
Neverland |
Founding Partner, Creative Strategy |
Clemence Lepinard |
Neverland |
Senior Strategist |
Amy Coomber |
Neverland |
Head of Production |
Chris Jackson |
Neverland |
Group Account Lead |
Anna Jackson |
Neverland |
Account Director |
Sam Brown |
Rogue |
Director |
Kate Taylor |
Rogue |
Executive Producer |
Polly Ruskin |
Rogue |
Producer |
Fran Resteghini |
Rogue |
Production Manager |
Patrick Meller |
Rogue |
DOP |
Tim Thornton- Allan |
MSE |
Editor |
Oliver Morgan |
MSE |
Edit Producer |
Dean Robinson |
ETC |
Head of CG |
Alex Snookes |
ETC |
2D Lead |
Holly Treacy |
ETC |
Senior Producer |
Luke Morrison |
ETC |
Colourist |
James Sindle |
ETC |
Creative Director |
Hitesh Patel |
ETC |
Shoot Supervision |
Lubos Gerardo Surzin |
ETC |
DMP |
James Utting |
Factory |
Sound Design & Mix |
Anthony Moore |
Factory |
Sound Design & Mix |
Write a short summary of what happens in the film
We open at a dull office leaving party. A balloon detaches itself from the ceiling and floats towards a man, who can't resist sticking a foot out to keep it off the ground.
His colleague watches the balloon with laser-like focus, before jumping and sliding across a desk to keep it up. With all eyes now firmly on the balloon, the game is on!
As the balloon floats out of a window the action spills out onto the street. The game of keepy-uppy escalates as it moves through a city, with hundreds of people joining in to try and keep the balloon in the air.
The balloon floats next to a man having his lunch, but unaware of the game he lets it pop!
The crowd sighs as the game is over, but as they walk away someone kicks a can. The game is on again.