Title	ROCKIN' MAMAS
Brand	WEB MAGAZINE MAKERS
Product/Service	ROLLING STONE ITALIA
Category	G04. Social Behaviour
Entrant	VMLY&R ITALY Milan, ITALY
Idea Creation	VMLY&R ITALY Milan, ITALY
Media Placement	WEB MAGAZINE MAKERS PUBLISHER OF ROLLING STONE ITALIA Milan, ITALY
Production	MOVIE MAGIC INTERNATIONAL Milan, ITALY
Production 2	GOOD PEOPLE FILMS Cairo, EGYPT
Post Production	OPERA MUSIC Milan, ITALY

Name	Company	Position
Francesco Andrea Poletti	VMLYR	Chief Creative Officer
Nicoletta Zanterino	VMLYR	Creative Director
Cinzia Caccia	VMLYR	Creative Director
Riccardo Baita	VMLYR	Copywriter
Cinzia Caccia	VMLYR	Art Director
Lorenzo Croci	VMLYR	Art Director
Barbara Ruscio-Levi	VMLYR	Business Development Director
Alessandro Giberti	Web Magazine Makers licenziatario Rolling Stone per l’Italia	Editor-in-Chief Rolling Stone Italia
Matteo Berciga	Web Magazine Makers licenziatario Rolling Stone per l’Italia	Business Development Manager
Veronica Dolce	Web Magazine Makers licenziatario Rolling Stone per l’Italia	Marketing Manager
Ali Ali	Good People Film	Director
Giorgio Borghi	Movie Magic International	Partner/Executive Producer
Anna Lisa De Maria	Movie Magic International	Executive Producer
Sarah Touma	Good People Film	Executive Producer
Alessandro Naboni	Movie Magic International	Producer
Veta Chatzioannou	Good People Film	Producer
Pierre Mouarkesh	Good People Film	DOP
Cristiano Joyeusaz	Operà Music	Partner / Project Manager
Massimiliano Peretti	Operà Music	Partner / Mixing Engineer / Sound Designer
Francesco Menegat	Operà Music	Music Coordinator/Project Manager
Daniela Chiara	Operà Music	Project Manager
Alessandro Ciani	Operà Music	Composer / Music producer
DeeLayDee DeeLayDee	courtesy of “I'm Not A Machine”	Voice Over Artist
Beth Wade	VMLYR	Contributor
Theresa Notartomaso	VMLYR	Contributor

Write a short summary of what happens in the film

The film is an ode to the true rockstars of the year. Mothers. The ones who lifted us up, held the band together, kept the stove on fire. Day in and day out, without rest. Dinner demands, lunch and big boss pants. Zoom calls, broom calls. When the shit hit the fans all over the world, and work-life balance went tits up, they were our guiding lights, our icons, our super stars. The ones who kept the show going on. The scenes are like tableaus - frozen moments, raw, human, exposing everything: emotions, puke, ugliness, beauty. They are mothers. But they are also goddesses and warriors. The voice over describes a day in the life of any mother. There is a parallel to the day in the life of a rockstar, waking up fully dressed in a hotel room, having to get back onto stage, performing – all night long.

Please tell us about the social behaviour that inspired the work

Italy was the first European country to be hard hit by COVID-19 and is among the countries that have suffered the most serious consequences from the pandemic. In 2020 and 2021, the pandemic shut schools and work places, throwing family life into chaos with responsibility falling mostly on mothers. According to data, in fact, Italian women carry out about 70% of child care work in families and 56% of housework: the pandemic outbreak has had very serious consequences on women who have found themselves managing, basically on their own, children’s care and distance learning, remote working and home chores. All at same time, in the same place.