SMALL COUNTRY - BIG CHANCES
Title | SMALL COUNTRY - BIG CHANCES |
Brand | DISCOVERY |
Product/Service | THE SUMMER OLYMPICS |
Category |
A04. Media / Entertainment |
Entrant
|
MORGENSTERN Oslo, NORWAY
|
Idea Creation
|
MORGENSTERN Oslo, NORWAY
|
Production
|
GIMPVILLE Oslo, NORWAY
|
Credits
Torkild Jarnholt |
Morgenstern |
creative director |
bjørnar Buxrud |
Morgenstern |
creative director |
Ulla Bikrem |
Morgenstern |
Project manager |
Martin Myhre |
Morgenstern |
agency producer |
Yakob Changezi |
Morgenstern |
agency producer |
Torgeir Sanders |
Gimpville |
producer |
Alf Løvvold |
Gimpville |
Director |
Philip Notland |
Morgenstern |
Art Director |
Write a short summary of what happens in the film
In the film we see how the other countries in the Summer olympics have Norway critically outnumbered. They have so many athletes, Norway have so few.
Cultural / Context information for the jury
As a tiny nation, Norway has no choice but to accept its role as underdog in most international sports events. With less than 0,07% of the worlds population, it is simply statistically unlikely that Olympic gold medals are won by Norwegians. Numbers aside, one have to believe it is possible.
And with athletes like Karsten Warholm and Jacob Ingebriktsen, both among the best in their respective sports, hope was stronger than ever before the 2020 Olympic games in Tokyo.
In Norway, the numbers of TV-viewers are closely liked to our chances of winning. So, to create enthusiasm and increase tune-in, we pointed out that even though the statistical unlikelihood of us winning were small, we stressed the fact that our chances were bigger than ever.