Title | THE LIFT |
Brand | WINAMAX |
Product/Service | ONLINE SPORTS BETTING |
Category |
E03. Online: Fiction & Non-Fiction |
Entrant
|
TBWA\PARIS, FRANCE
|
Idea Creation
|
TBWA\PARIS, FRANCE
|
Production
|
WANDA+ Paris, FRANCE
|
Production 2
|
TBWA\ELSE Paris, FRANCE
|
Post Production
|
TENTHREE EDITING London, UNITED KINGDOM
|
Post Production 2
|
THE MILL London, UNITED KINGDOM
|
Credits
Benjamin Marchal |
TBWA\Paris |
Executive Creative Director |
Faustin Claverie |
TBWA\Paris |
Executive Creative Director |
Lucie Vallotton |
TBWA\Paris |
Art Director |
Vincent Cusenier |
TBWA\Paris |
Copywriter |
Maxime Boiron |
\Else |
Head of TV Prod |
Benoit Duchemin |
\Else |
Creative Producer |
Patrick Barbier |
Wanda |
Film Producer |
Olivier Dubocage |
Wanda |
Executive Producer |
Sam Pilling |
Wanda |
Film Director |
Romain Cavagnac |
Wanda |
Line Producer |
Kasper Tuxen |
Wanda |
D.O.P |
Ellie Johnson |
Tenthree |
Editor |
Carl Norton |
The Mill London |
Visual effect supervisor |
Kate Gabriel |
The Mill London |
3D Lead Artist |
Clément Pignal |
Free |
Post Producer |
Olivier Lefebvre |
\Else |
Head of music & sound |
Fabrice Pouvreau |
\Else |
Music & sound producer |
Fanny Mithois |
\Else |
Music & sound producer |
Alexandre Robieux |
\Else |
Sound Engineer |
Constance Duhourceau |
\Else |
Music business affairs |
Marion Le Guluche |
\Else |
Music business affairs |
Alexandre Roos |
Winamax |
Advertiser Supervisor |
Christophe Schaming |
Winamax |
Advertiser Supervisor |
Mathieu Porri |
Winamax |
Advertiser Supervisor |
Adrien Guiglini |
Winamax |
Advertiser Supervisor |
Julien Huber |
Winamax |
Advertiser Supervisor |
Jonathan Serog |
TBWA\Paris |
Agency Account Management |
Matthieu Charles |
TBWA\Paris |
Agency Account Management |
Basile Viault |
TBWA\Paris |
Strategic Planner |
Write a short summary of what happens in the film
After winning an online sports bet, a son generously gives his mother a first-class plane ride to a heavenly destination. At the young man's instigation, the lift that was supposed to take her back to the ground floor gets out of control and takes off on an epic journey that is as hilarious as it is spectacular, through every floor of the building. The whole thing causes quite a bit of damage along the way, which adds to the epic nature of the situation.
The film concludes with the phrase "Anything for your mama" expressing the son's gratitude to his mother to whom he owes everything. Elvis and his song "If I can dream" were chosen to accompany this adventure. The song's slow, powerful rhythm accompanies the elevation of the lift and the King's lyrics support the meaning of the story.