Title | KEEP ON FALLIN |
Brand | BOUYGUES TELECOM |
Product/Service | BOUYGUES TELECOM |
Category |
A05. Consumer Services / Business to Business |
Entrant
|
BETC Paris, FRANCE
|
Idea Creation
|
BETC Paris, FRANCE
|
Production
|
FRENZY Paris, FRANCE
|
Production 2
|
GUM Paris, FRANCE
|
Credits
Stéphane Xiberras |
BETC |
ECD |
Olivier Aumard |
BETC |
Creative Director |
Jonathan Baudet-Botella |
BETC |
Art Director |
Olivier Mille |
BETC |
Copywriter |
Christophe Caurret |
BETC |
Music creative director |
Alexandre Ben-Soussan |
BETC |
Strategic Planning |
Sébastien Lintingre |
BETC |
Creative Producer |
VELLAS - |
NA |
Director |
Mathieu Laugier |
BETC |
Agency management |
Sophie Roberts |
BETC |
Agency Management |
Andréa Jeanroy |
BETC |
Agency Management |
Tanguy Moillard |
Bouygues Telecom |
Brand Management |
Anne-Laure Dreano |
Bouygues Telecom |
Brand Management |
Salome Lhote |
Bouygues Telecom |
Brand Management |
Write a short summary of what happens in the film
In this fill, a woman and a man meet for the first time while trying to catch a falling phone. It is love at first sight. Over the years, we get to follow their lives during small and bigger moments, always through the slow-mo point of view of the same smartphone that keeps falling.
The great “Fallin'” hit by Alicia Keys serves as the soundtrack and drives home the message of the spot.