Title | ZOPHIA'S JOURNEY |
Brand | SLOVENSKA SPORITELNA |
Product/Service | BRAND COMMUNICATION |
Category |
A05. Consumer Services / Business to Business |
Entrant
|
ZARAGUZA Bratislava, SLOVAK REPUBLIC
|
Idea Creation
|
ZARAGUZA Bratislava, SLOVAK REPUBLIC
|
Media Placement
|
WAVEMAKER SLOVAKIA Bratislava, SLOVAK REPUBLIC
|
Production
|
BISTRO FILMS Prague, CZECH REPUBLIC
|
Credits
Ondrej Korinek |
Zaraguza |
Creative Director |
Martin Ondrušek |
Zaraguza |
Unit Creative Director |
Milan Maly |
Zaraguza |
Unit Creative Director |
Martin Ondrušek |
Zaraguza |
Art Director |
Marek Kabát |
Zaraguza |
Account Director |
Jaroslava Huljakova |
Zaraguza |
Account Team Leader |
Pavol Minar |
Zaraguza |
Strategy Director |
Miroslav Ondovcik |
Zaraguza |
Strategic Planner |
Andrej Nemček |
Zaraguza |
Graphic Designer |
Gabriela Kožiaková |
Zaraguza |
Graphic Designer |
Richard Novák |
Zaraguza |
Graphic Designer |
Eva Myjavcova |
Zaraguza |
Copywriter |
Karin Hornackova |
Zaraguza |
Copywriter |
Matej Sekerka |
Zaraguza |
Copywriter |
Ivana Fertalova |
Zaraguza |
Account Manager |
Dominika Drusanova |
Zaraguza |
Account Manager |
Write a short summary of what happens in the film
Meaningful learning from history is that every generation had hard times, and people always found a way to coop. With this optics, Zofia's journey helps to find an optimistic view of today's times.
Cultural / Context information for the jury
Slovaks are a nation with a long tradition of whining and pessimism. Covid crisis has only strengthened that attitude. Our mission is to reverse this view.