Title | THE SHOW MUST GO ON |
Brand | AMAZON |
Product/Service | AMAZON |
Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
LUCKY GENERALS London, UNITED KINGDOM
|
Idea Creation
|
LUCKY GENERALS London, UNITED KINGDOM
|
Production
|
PRETTYBIRD London, UNITED KINGDOM
|
Credits
Danny Brooke-Taylor |
Lucky Generals |
Executive Creative Director |
Nick Bird |
Lucky Generals |
Creative Director |
Lee Smith |
Lucky Generals |
Creative Director |
George Allen |
Lucky Generals |
Creative |
Lizzie Moore |
Lucky Generals |
Creative |
Sarah Quinn |
Lucky Generals |
Client Partner |
Minnie Vaughan |
Lucky Generals |
Business Director |
Joe Bagnall |
Lucky Generals |
Producer |
Camilla Hempleman |
Lucky Generals |
Producer |
Loz Horner |
Lucky Generals |
Strategist |
Ruth Chadwick |
Lucky Generals |
Strategist |
Write a short summary of what happens in the film
In this Christmas TV advert, we see a 17 year old French ballet dancer, Taïs Vinolo, in the starring role. We follow her powerful story as her dreams of dancing a lead role are cancelled due to COVID-19. However, she doesn’t allow adversity to hold her back and continues to practice her routine in and around her neighbourhood. Inspired by her resolution and resolve, her sister and the community around her pull together to give her a stage and an audience in an emotional finale.