THE SOCIAL DISTANCING TEAPOT
Title | THE SOCIAL DISTANCING TEAPOT |
Brand | YORKSHIRE TEA |
Product/Service | YORKSHIRE TEA |
Category |
G06. Breakthrough on a Budget |
Entrant
|
LUCKY GENERALS London, UNITED KINGDOM
|
Idea Creation
|
LUCKY GENERALS London, UNITED KINGDOM
|
Production
|
ANOTHER FILM COMPANY London, UNITED KINGDOM
|
Credits
Danny Brooke-Taylor |
Lucky Generals |
Executive Creative Director |
Nick Bird |
Lucky Generals |
Creative Director |
Lee Smith |
Lucky Generals |
Creative Director |
Josie Shedden |
Lucky Generals |
Creative |
Chris Goulder |
Lucky Generals |
Creative |
Vickie Ridley |
Lucky Generals |
Client Partner |
Louise Bodily |
Lucky Generals |
Account Director |
Loz Horner |
Lucky Generals |
Strategy Partner |
Alice Knotsam |
Lucky Generals |
Producer |
Write a short summary of what happens in the film
The office tea round is something that traditionally brings people together, but how to continue the ritual and keep colleagues safe? Yorkshire Tea’s new tongue-in-cheek film focuses on one potential solution; a teapot that helps maintain a safe distance between pourer and recipient.
Initially, the spout is extra-useful in helping colleagues to maintain the correct distance; poking through a door to pour a brew from the hallway and holding party ring biscuits. But as the film progresses the shortcomings of the design are made clear: the extra-long spout becomes an extra-large hassle, almost hitting someone in the head and definitely not fitting in the dishwasher.
Underlining there is no substitute for maintaining a safe distance, particularly in shared areas, the ad ends with the VO: “Ok, this probably isn’t the answer, but please enjoy your proper brew safely when you’re back at work.”