Title | GUILT GIFTS PUPPETRY |
Brand | ANAIS ASSOCIATION |
Product/Service | NGO |
Category |
G07. Corporate Purpose & Social Responsibility |
Entrant
|
CENTRADE CHEIL BUCHAREST, ROMANIA
|
Idea Creation
|
CENTRADE CHEIL BUCHAREST, ROMANIA
|
PR
|
CENTRADE CHEIL BUCHAREST, ROMANIA
|
Production
|
LES ATELIERS NOMAD Bucharest, ROMANIA
|
Post Production
|
LES ATELIERS NOMAD Bucharest, ROMANIA
|
Post Production 2
|
CHAINSAW EUROPE Bucharest, ROMANIA
|
Credits
Mihai Gongu |
Cheil Centrade |
Executive Creative Director |
Roxana Nita |
Cheil Centrade |
Creative Director |
Alexandru Iliescu |
Cheil Centrade |
Copywriter |
Ionut Iordache |
Cheil Centrade |
Copywriter |
Ana-Ramona Tanasa |
Cheil Centrade |
Art Director |
Carmen Miruta |
Cheil Centrade |
Client Service Director |
Maria Trepcea |
Cheil Centrade |
Account Director |
Ana Maria Radulescu |
Cheil Centrade |
Senior Account Manager |
Monica Garbur |
Cheil Centrade |
AV Director |
Veronica Bratu |
Cheil Centrade |
Social Media Manager |
Melania Radutoiu |
Cheil Centrade |
PR Specialist |
Ana Maria Gavrila |
Cheil Centrade |
PR Specialist |
Cosmin Slabescu |
Cheil Centrade |
Digital Project Manager |
Mihai Tatu |
Cheil Centrade |
Digital Project Manager |
Alexandru Cancel |
Cheil Centrade |
Developer |
Francisc Lorinczi |
Cheil Centrade |
Developer |
Petru Stratulat |
Lightwave Theatre Company |
Actor puppeteer |
Cristina Andreea Ion |
Lightwave Theatre Company |
Puppeteer Coordinator |
Oana Cercel |
Lightwave Theatre Company |
Actor puppeteer |
Adi Bulboaca |
Bulboaca |
Director Of Photography |
Alex Petrosanu |
Les Ateliers Nomad |
Creative Director |
Cezar Somitca |
Les Ateliers Nomad |
3d Animator / Compositing |
Horia Teodor |
Les Ateliers Nomad |
2d Animator/ Editor / Compositing |
Radu Nechit |
Les Ateliers Nomad |
Editor - Shooting Coordinator |
Ana Cohut |
Les Ateliers Nomad |
2d Animator / Illustrator |
Robert Erdös |
Les Ateliers Nomad |
2d Animator |
Matei Dersidan |
Les Ateliers Nomad |
Team Coordinator |
Razvan Rotaru |
Mike’s School of Dance |
Dancer |
Corina Platon |
Mike’s School of Dance |
Dancer |
Hassan Nasser and Andrei Vasilache |
Chainsaw Europe |
Master and sound editing |
Mircea Lacatus and Smaranda Dacian |
Chainsaw Europe |
Video editing |
Oana Manea and Raluca Iutes |
Chainsaw Europe |
Post-production coordinators |
Write a short summary of what happens in the film
Guilt Gifts Puppetry is the first experiential theatre series whose protagonists are actual toys donated by real victims of domestic violence.
Guilt gifts are usually offered to women caught in abusive relationships to buy their silence and prevent them from reporting their drama to the authorities. Across eight plays, a teddy bear, a bee, a giraffe, an elephant, a monkey, and a zebra, a kitten and an octopus voiced by famous Romanian actors who volunteered next to dancers and visual designers, tell real stories of abuse in order to inspire women to not fall in the same traps and to stop postponing reaching out for help.
Each story focuses on a different type of domestic abuse, from physical violence to mental abuse, from sexual attacks to financial abuse and restraining personal access, so that our audience becomes fully aware and picks up the courage to seek help.
Please tell us how the brand purpose inspired the work
ANAIS Association, the leading Romanian NGO fighting against domestic abuse, was set up in 2011 to drive change in Romanian society by promoting women’s rights. They are actively involved in changing policies and legislation to the benefit of women.
Domestic violence had registered a surge during the pandemic, as abusers spent more time in contact with their victims, and the ensuing economic crisis made things worse. However, as this was a topic that sparked quite a low interest in Romania, our biggest challenge was how to address the subject of violence from a fresh angle.
We discovered that abusers use various types of gifts to buy the forgiveness and silence of the victims so they wouldn’t report the abuse to the authorities. This phenomenon is called „guilt-gifting”. ANAIS turned these gifts into storytellers for change, to raise awareness about this dangerous practice and raise funds to help victims.