Title	"E", "LESS E-PRESERVATIVES, MORE ALL-NATURAL MEAT"
Brand	SNELLMAN
Product/Service	NATURAL MEAT AND INGREDIENTS WITHOUT ANY UNNECESSARY FOOD ADDITIVES, E-CODES.
Category	G03. Single-market Campaign
Entrant	GRILLIFILMS Helsinki, FINLAND
Idea Creation	UNITED WRITERS Helsinki, FINLAND
Production	GRILLIFILMS Helsinki, FINLAND

Name	Company	Position
Timo Halonen	freelancer	Editor
ItsLee ItsLee	ItsLee	composer/musician
Jean-Noël Mustonen FSC	Papanoelfilms	DOP
Markus Packalen	Markus Packalen Tmi	Production designer
Olli Rönkä	Olli Rönkä Films	Director
Hanna Tuovio	Grillifilms	Executive producer
Markku Rönkkö	United Writers	Scriptwriter/copywriter

Write a short summary of what happens in the film

We watch e-letters disappearing in different ways, symbolizing the obviated needless food additives in Snellman's meat products.

Please tell us how the work was designed / adapted for a single country / region / market.

Snellman is a family business in Finland. Its roots are in Pietarsaari, a small town in the Ostrobothnia region of Finland. Unlike its competitors, Atria Group and HK Scan, leading meat companies in Northern Europe, Snellman is operating only in single-market, Finland, with smaller resources. But there’s one thing which differs Snellman from others: Snellman always use pure, natural meat and ingredients without any unnecessary food additives, E-codes. Snellman was, for example, the first company to give up using monosodium glutamate (E621) and sodium tripolyphosphate (E451) in all their products. Snellman film “E”, “LESS E-PRESERVATIVES, MORE ALL-NATURAL MEAT” was created and designed to emphasize that relevant promise.