IMAGINE IF EVERYONE DID THAT
Title | IMAGINE IF EVERYONE DID THAT |
Brand | PENNY |
Product/Service | PENNY |
Category |
G07. Corporate Purpose & Social Responsibility |
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Production
|
NEVEREST München, GERMANY
|
Production 2
|
GLASSWORKS Amsterdam, THE NETHERLANDS
|
Production 3
|
HASTINGS MUSIC Hamburg, GERMANY
|
Production 4
|
2WEI MUSIC Hamburg, GERMANY
|
Additional Company
|
REWE DIGITAL Cologne, GERMANY
|
Additional Company 2
|
SPARK MARKETING ENTERTAINMENT Hamburg, GERMANY
|
Credits
Alex Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
Matthias Harbeck |
SERVICEPLAN GROUP |
Chief Creative Officer Germany |
Christoph Everke |
SERVICEPLAN GERMANY |
Executive Creative Director |
Moritz Dornig |
SERVICEPLAN GERMANY |
Creative Director |
Matthias Schuster |
SERVICEPLAN GERMANY |
Creative Director |
Elena Sorokova |
SERVICEPLAN GERMAN |
Art Director |
Nedim Aktas |
SERVICEPLAN GERMANY |
Copywriter |
Katharina King |
SERVICEPLAN GERMANY |
Junior Copywriter |
Alessia Coschignano |
SERVICEPLAN GERMANY |
Senior Copywriter & Concepter |
Julia Leibetseder |
SERVICEPLAN GERMANY |
Account Manager |
Aisha Blackwell |
NEVEREST |
Executive Producer |
Sabina Günther |
NEVEREST |
Junior Producer |
Rüdiger Kaltenhäuser |
Glassworks Amsterdam |
Director / Head of 3D |
Darren MacphersoN |
Glassworks Amsterdam |
Director / 3D Lead |
Kyle Obley |
Glassworks Amsterdam |
Director / Head of 2D |
Hugo Rodriguez |
Glassworks Amsterdam |
Director / Art Director |
Alexis da Camara |
Glassworks Amsterdam |
Compositing Artist |
Ruben Llusia |
Glassworks Amsterdam |
Compositing Artist |
Leonardo Grassi |
Glassworks Amsterdam |
2D Assist |
Jef Fleurkens |
Glassworks Amsterdam |
3D Artist |
Callum Austin |
Glassworks Amsterdam |
3D Artist |
Marco Rossi |
Glassworks Amsterdam |
3D Artist |
Matthjis Joor |
Glassworks Amsterdam |
3D Artist |
Abner Marin |
Glassworks Amsterdam |
3D Artist |
Kornel Makarovicz |
Glassworks Amsterdam |
3D Artist |
Vladimir Venkov |
Glassworks Amsterdam |
3D Artist |
Clara Simoné |
Glassworks Amsterdam |
3D Artist |
Līna Ozoliņa |
Glassworks Amsterdam |
3D Artist |
Dan Barker |
Glassworks Amsterdam |
3D Artist |
Ignacio Santalla Martín |
Glassworks Amsterdam |
3D Artist |
Roberto Pita |
Glassworks Amsterdam |
3D Artist |
Luis Trebino |
Glassworks Amsterdam |
3D Artist |
Norbert Kiehne |
Glassworks Amsterdam |
3D Artist |
Andre De Villers |
Glassworks Amsterdam |
3D Artist |
Scott Harris |
Glassworks Amsterdam |
Colourist |
Luke Osborne |
Glassworks Amsterdam |
Colourist Assist |
Andrew Kidd |
Glassworks Amsterdam |
MCR |
Ben Putland |
Glassworks Amsterdam |
Editor |
Anya Kruzmetra |
Glassworks Amsterdam |
COO |
Chris Kiser |
Glassworks Amsterdam |
Executive Producer |
Belen Palos |
Glassworks Amsterdam |
Head of Production |
Rebecca Johnson |
Glassworks Amsterdam |
Producer |
Katie Liston |
Glassworks Amsterdam |
Post Coordinator |
Patrick Armstrong |
Glassworks Amsterdam |
Production Assistant |
Matthias Bauss |
Spark Marketing Entertainment |
Music Research & Negotiations |
Kathrin Heinemann |
Spark Marketing Entertainment |
Music Research & Negotiations |
Write a short summary of what happens in the film
Our young main character Felix isn’t looking for trouble. He just wants to make his environment more beautiful and share his happiness with others. Meanwhile, he gets told off by people with this well-known mostly negative used sentence: Imagine if everyone did that.
Felix is convinced, that if everyone did something good, the world would be a better place – with his childish naivety of taking things literally he inspires all of us.
Additionally, we brought our message to our stores: Penny sold the same chocolate figure from the movie in stores and gave the entire proceeds from the sales to the Homeless Aid of the German Red Cross.
Doing good was never easier, nor sweeter. Imagine if everyone did that.
Please tell us how the brand purpose inspired the work
German discount store PENNY stands for a close connection to its customers. PENNY sees itself as part of the neighborhood. That is why PENNY is so invested in how its neighbors, the customers, feel. PENNY is there for everyone, no matter where and how they live.
In order to that PENNY could not just stand by when its neighbors were in deep trouble. 2020 was tough for each and every one of us. Unfortunately, some people, who suffered the most during this crisis, often got forgotten: the homeless.
With our Christmas campaign we shared our communal core brand values and mobilized people all over Germany to be more compassionate towards each other and especially to those in need: Just with one simple sentence “Imagine if everyone did that.” we reminded everyone how important solidarity is, how easy it comes and that every gesture counts. Especially in tough