Title | LE BANAN |
Brand | BAMA |
Product/Service | BANANAS |
Category |
G03. Single-market Campaign |
Entrant
|
TRY REKLAME Oslo, NORWAY
|
Idea Creation
|
TRY REKLAME Oslo, NORWAY
|
Media Placement
|
TRY OPT Oslo, NORWAY
|
Production
|
HELPING HAND Oslo, NORWAY
|
Production 2
|
FUS Oslo, NORWAY
|
Production 3
|
TRY OPT Oslo, NORWAY
|
Post Production
|
NORDISK FILM SHORTCUT Oslo, NORWAY
|
Credits
Hallvard Vaaland |
TRY |
Copywriter |
Mathias Sandvik |
TRY |
Art Director |
Thea Iversen |
TRY |
Copywriter |
Egil Pay |
TRY |
Art Director |
Lars Joachim Grimstad |
TRY |
Copywriter |
Marius Aasen |
TRY |
Art Director |
Susanne Hovda |
TRY |
Copywriter |
Øystein Halvorsen |
TRY |
Copywriter |
Marte Heiersted |
TRY |
Project Manager |
Andreas Vevle |
TRY Apt |
Account Manager |
Magnus Snickars |
TRY Apt |
Designer |
James Martin |
TRY Apt |
Director Animation |
Roy Ranheim Kristoffersen |
TRY Apt |
Visual Animation Concept |
Cato Gjertsen |
TRY Apt |
Content |
Linda Vik |
TRY Apt |
Advisor |
Caroline Eriksson |
TRY Apt |
3D Sculpturing |
Håkon Vierdal |
TRY Opt |
Media Advisor |
Halvor Lid |
FUS! |
Producer |
Oma Thaulow |
FUS! |
Director |
Karl Erik Brøndbo |
FUS! |
Photographer |
Nils Wogsted |
Helping Hand |
3D sculpturing and animation |
Jørgen Berfendal |
Shortcut Oslo |
Editing |
Petter Fagerlund |
Shortcut Oslo |
Sound Designer |
Write a short summary of what happens in the film
In this film, you will see all of the film executions in a single series. The series starts with a teaser where we meet a banana. A lonely banana that has been forgotten on the tram, in the park, in the locker room, and on the kitchen table. A somewhat tired voice-over elaborates on the banana's sad fate before he gets a brilliant idea! The banana needs some cool and creative advertising! The film thus ends with a pompous and pretentious rebranding of the banana – introducing "Le Banan". Followed by the teaser, you will see multiple tactical executions – all presenting different benefits of Le Banan with a sensual French-English voice in a luxurious, perfume ad-like universe.
Please tell us how the work was designed / adapted for a single country / region / market.
Every day, we are exposed to large amounts of cool snack advertising. Everything from yogurts, granola bars, salads, quinoa bowls, baked goods, smoothies and more are all in the competition to be the people's favorite snack. This has led to the world's best (and oldest) snack, the banana, is being somewhat forgotten, and interpreted as boring. So, to spark awareness and attention around our yellow friend, we had to do like everyone else in the market does: Create cool and creative advertising.