Title | A REASON TO RIDE |
Brand | ORANGE BANK |
Product/Service | ORANGE BANK |
Category |
A05. Consumer Services / Business to Business |
Entrant
|
HAVAS Paris, FRANCE
|
Idea Creation
|
HAVAS Paris, FRANCE
|
Production
|
QUAD PRODUCTIONS Paris, FRANCE
|
Post Production
|
HRCLS Paris, FRANCE
|
Credits
Christophe Coffre |
Havas Paris |
Chief Creative Officer |
Guillaume Blanc |
Havas Paris |
Art Director |
Florian Roussel |
Havas Paris |
Art Director |
Maxime Treton |
Havas Paris |
Artistic Director |
Kevin Nugeron |
Havas Paris |
Copywriter |
Benjamin Besnainou |
Havas Paris |
Head of TV Prod |
Philippine Domenech |
Havas Paris |
TV Producer |
Beryl De Fayet |
Havas Paris |
Agency Manager |
Marion Brochu |
Havas Paris |
Agency Manager |
Pauline Perreau-Saussine |
Havas Paris |
Agency Manager |
Romain Roux |
Havas Paris |
Head of Creative Planning |
Alex Feil |
Quad Productions |
Executive Producer |
Karen Barel |
Quad Productions |
Producer |
Claudia Traeger |
Quad Productions |
Production Manager |
Menno Mans |
Quad Productions |
Chief Operator |
Claire Ruszniewski |
HRCLS |
Post Producer |
Mathieu Caplanne |
HRCLS |
Calibrator |
Alexis Venot |
HRCLS |
Sound Producer |
Write a short summary of what happens in the film
We all remember that moment when, on certain occasions, our grandparents gave us a small envelope under the table. It was a moment of sharing.
So yes, uses have evolved thanks to technology, even for the senior generation. But only one thing has not changed: human relationships and links between generations. The campaign features a young man who takes off on his skateboard after receiving a message on his smartphone. Sliding through the city and then onto country roads, Lucas will face bad weather and various rural obstacles before finally reaching the house of his grandfather, surprised by his arrival. But the skateboarder had a good reason to come and see him. Cinematographic, full of emotion and humanity.