Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant POL Oslo, NORWAY
Idea Creation POL Oslo, NORWAY
Production HOBBY FILM Stockholm, SWEDEN
Name Company Position
Anders Arnoldsen Holm POL Copywriter
Thea Emanuelsen POL Art Director
Lina Aas-Eng POL Account Manager
Elle-Beth Lønnestad POL Project Manager
Pia Lystad POL Graphic Designer
The Perlorian Brothers Hobby Film, in cooperation with MJZ Los Angeles Directors
John Gerrard Hobby Film Producer
Anna Bergström Hobby Film Executive Producer
Janis Jurkovskis Hobby Film Cinematographer
Ben Canny Hobby Film Editor
Edward Negussie Hobby Film Colorist
Jonathan Wendt Hobby Film VFX
Juris Zukovskis Hobby Film Production Designer

Write a short summary of what happens in the film

This is part of a campaign that aims to promote adult products for men, and film tells the story about a man and his great love... We follow the story of a man and his true, lifelong love; his right hand. The set-up is a classic love story montage. They start off happy and in love, but as time goes by the relationship staggers and the spark between them gets colder and colder. In the end we see how the "couple" has lost their interest in each other.

Cultural / Context information for the jury

Research shows that most Norwegians, including men, think it's both normal and empowering for women to use sex toys. When it comes to the men the numbers are almost opposite. Even men themselves don't want to try sex toys, because it's still frowned upon. And the reason for this is that nobody talks about sex toys for men. Brands like Kondomeriet are bound by several regulations in Norway. Especially regarding what they can show in their ads, and when and where they are allowed to show them. Kondomeriet is not allowed payed promotions on platforms like Facebook, Google and YouTube, so tv becomes important to get their message out. So we have to make sure that the stories we tell (and how we tell them) can be safely shown on tv, AND that they won't be caught in the censorship of the sosial media.