Title | THE ANGRY, WHITE SANTA |
Brand | POSTEN (THE NORWEGIAN POSTAL SERVICE) |
Product/Service | POSTAL SERVICE |
Category |
G01. Local Brand |
Entrant
|
POL Oslo, NORWAY
|
Idea Creation
|
POL Oslo, NORWAY
|
Production
|
BACON OSLO Oslo, NORWAY
|
Credits
Rikke Sofie Jakobsen |
POL |
Copywriter |
Anette Bellika Finnanger |
POL |
Art Director |
Sara Marie Hodnebo |
POL |
Art Director |
Marius Eriksen |
POL |
Account Director |
Kristin Eidså Brantzeg Scheele |
POL |
Account Manager |
Simon Karlsson |
POL |
Planner |
Pia Lystad |
POL |
Designer |
Thomas Eklo Skaara |
POL |
Designer |
Matias and Mathias |
Bacon |
Director |
Andreas Bjørseth |
Andreas Bjørseth |
DOP |
Audun Lyngholm Wittenberg |
Bacon Oslo |
Producer |
Vittoria Røkke |
Bacon |
Production Manager |
Monika Solberg |
Posten |
Marketing Director |
Hege Barbara Aarhus |
Posten |
Campaign manager |
Write a short summary of what happens in the film
We start on an overview of the North Pole where the ice is cracking. Cut to an old, depressed and distressed Santa Claus. He is talking to an elf-therapist about a time when everything was so much easier, when both children AND their moms truly loved him. We see cutbacks to his glory days. He keeps talking about how Posten and their innovative solutions have made him out of business. We see cutbacks to him raging on twitter about "Fake news Posten" and their digital stamps. He even demolish postboxes. Furthermore we see him denying climate change and trying out new sports to find a new meaning. At a low point he is even ordering reindeer for dinner. But then suddenly a Postalwoman is ringing his doorbell (yes, Posten reaches even the North Pole) delivering letters to him, that makes him have the epiphany that he and Posten can collaborate.
Please tell us about the brand in relation to the locality or market where the product / service is distributed
Posten Norge (The Norwegian Postal service), is a 350-year-old brand and one of Norway’s oldest. Despite the brand's old age, Posten, is still being awarded as one of the most innovative brands in Norway, something that most people don’t know, even though Posten continuously is improving and innovating services, products, logistics and new, faster and more sustainable ways to deliver mail.
But for most people Posten is just the traditional, old postal service – our task is to change this perception, specifically to the youngest part of the population (18-35 year olds).
The brief was to make a campaign that could get PR abroad and domestic, with a film as the main campaign element. A film with a corny twist on Christmas (to follow up on last year's campaign). They asked for a film that would shock people, but not offend.
Keep in mind: This was before the capitol storming