Title | SWITCH MODE |
Brand | BENTLEY MOTORS |
Product/Service | BENTLEY CONTINENTAL GT SPEED |
Category |
B01. Consumer Goods |
Entrant
|
KEKO LONDON, UNITED KINGDOM
|
Idea Creation
|
KEKO LONDON, UNITED KINGDOM
|
Production
|
OCURENS Paris, FRANCE
|
Production 2
|
UNIT9 London, UNITED KINGDOM
|
Production 3
|
LS PRODUCTIONS Edinburgh, UNITED KINGDOM
|
Post Production
|
OCURENS Paris, FRANCE
|
Post Production 2
|
UNIT9 London, UNITED KINGDOM
|
Post Production 3
|
MONUMENTAL & SQUARE Paris, FRANCE
|
Credits
Roy Cohen |
Keko London |
Executive Creative Director |
Andrea Foresi |
Keko London |
Senior Creative, Art Director |
Dan Bryant |
Keko London |
Senior Creative, Copywriter |
Hamish Day |
Keko London |
Senior Account Director |
Kirstie Dallas |
Keko London |
Creative Head |
Wilf Saunders |
Keko London |
Senior account manager |
Prashant Yadave |
Keko London |
Head of Strategy |
Valentin Petit |
Ocurens |
Film Director |
Germain Robin |
Ocurens |
Producer |
Andrew Davies |
UNIT9 |
Executive Producer |
Adam Dolman |
UNIT9 |
Producer |
Joe Youens |
UNIT9 |
Production Manager |
Ben Todd |
OCURENS x UNIT9 |
DOP |
Benoit Finck |
OCURENS x UNIT9 |
FPV Drone |
Maxime Caro |
OCURENS x UNIT9 |
Editor |
Antonin Brones |
OCURENS x UNIT9 |
Editor |
NIM - |
OCURENS x UNIT9 |
Music Artist |
Emilien Bernaux |
OCURENS x UNIT9 |
Sound Designer |
Arthur Paux |
OCURENS x UNIT9 |
Colour Grading |
Jerome Franc |
OCURENS x UNIT9 |
1st Assistant Director |
Joe Vickers |
OCURENS x UNIT9 |
2nd Assistant Director |
Shane Kelly |
OCURENS x UNIT9 |
Precision Driver |
Steven Spencer |
OCURENS x UNIT9 |
Costumer Designer & Wardrobe Buyer |
Ryan McMurray |
OCURENS x UNIT9 |
Sound Recordist |
Chris Dowling |
OCURENS x UNIT9 |
Gaffer |
Angus Walker |
OCURENS x UNIT9 |
VFX Supervisor |
Kirk Newmann |
OCURENS x UNIT9 |
Leading Actor |
Ellen De Faux |
LS Production |
Production Service |
Write a short summary of what happens in the film
This film brings to life how the Continental GT Speed allows our hero to make the emotional switch from going about his daily life to entering into “thrill mode” – quickly and effortlessly. As he enjoys the incredible experience of driving this extraordinary car, first in the city and then on the open road, his clothing transforms in front of our eyes from his urban outfit to his running gear – a visual representation of his transition to a state of pure enjoyment.
Cultural / Context information for the jury
The film was designed to appeal to a Modern Affluent audience – younger, more diverse and more connected than traditional luxury consumers.