DON'T BE PERFECT, BE PRESENT
Title | DON'T BE PERFECT, BE PRESENT |
Brand | SUN LOLLY |
Product/Service | SUN LOLLY |
Category |
B01. Consumer Goods |
Entrant
|
TWENTY Copenhagen, DENMARK
|
Idea Creation
|
TWENTY Copenhagen, DENMARK
|
Production
|
BLONDE MEDIA APS Copenhagen, DENMARK
|
Credits
Farah Dib |
Twenty |
Creative Director |
Thomas Bjerg |
Twenty |
Client Lead |
Lea Brisell |
Twenty |
Art Director |
Farah Dib |
Twenty |
Copywriter |
Anders Bundgaard |
Blonde Inc |
Director |
August Rein |
Twenty |
Producer |
Amanda Rosenkrantz |
Blonde Inc |
Producer |
Tiyam Pour Khabbaz |
Blonde Inc |
Editor |
Anna Bukh Jakobsen |
Anna Olivia |
Music Artist |
Andreas Seebach |
Andreas Seebach |
Song Writer |
Annette Riis Carstensen |
Blonde Inc |
Set Designer |
Sebastian Bonde |
Twenty |
Coordinator |
Mariam Latif |
Cameo |
Colorgrading |
Write a short summary of what happens in the film
The film tells the heartwarming story of a father who does everything he can to make his daughter smile, regardless of how it makes him look to the rest of the world. We follow him through failed birthday cake attempts, TikTok dances, attic teddy tea parties and unicorn outfits in the street – his focus always on the only stamp of approval that matters – that of his kid.
As she grows up, we're forced to examine the age-old fear of rejection every parent dreads, and come full circle at the end where our dad, now grandfather, sees his grown daughter adopt the very same silly moves he once did for her.
The film is accompanied by a track, written and produced specifically for the film – Fool For You – a love song to parenthood, encapsulating the bitter sweet emotions that define us from the moment we become parents.
Cultural / Context information for the jury
Six out of ten parents feel under pressure to be 'perfect', and the pressure in one of Scandinavia's seemingly most egalitarian countries is mounting. Because as admirable as Scandinavian homes might be on the covers of lifestyle magazines and in the media, real life as a Danish parent look a lot less like the glossy Scandinavian, design homes we idealise through culture.
In a society that makes family life a priority, with generous paternal leave and focus on work/life balance, perforative parenthood – through social networks and online – is no less a source of stress. The elaborate sourdough cupcakes and perfectly decorated birthday cakes at the after school meetings taste of inequality, and it's in that context, we sought to portray a different side to parenthood. One that is a lot of thankless work, dedication and bitter sweet emotions – all in the name of unconditional love.