Title | KINO |
Brand | INTERFLORA |
Product/Service | FLOWER DELIVERY SERVICE |
Category |
G04. Social Behaviour |
Entrant
|
PONG Copenhagen, DENMARK
|
Idea Creation
|
PONG Copenhagen, DENMARK
|
Production
|
BACON Copenhagen, DENMARK
|
Post Production
|
BACON Copenhagen, DENMARK
|
Credits
Mikkel Elung |
PONG |
Creative |
Sigurd Bjerre |
PONG |
Creative |
Rasmus Zepernick |
PONG |
Creative |
Emilie Tornhøj |
Interflora |
Client |
Mette Hørdum |
PONG |
Strategy |
Write a short summary of what happens in the film
A young woman falls in love with a young man outside a movie theatre. They come back every year to celebrate their love and we follow them as they grow older. But one day the old man falls ill and he dies. The old woman is left alone without the love of her life, but at the funeral a young boy in the family notice the old woman's sadness.
When the old woman goes to the movie theatre without her husband she think she is going alone, but then the young boy turns up with a flower and a bowtie - just as her late husband used to. And he follows her in to the movie theatre, so she doesn't have to be alone.
A super writes: Remember those you love
Please tell us about the social behaviour that inspired the work
During COVID-19 too many has lost the love of their life and there is a greater need than ever before to "remember those we love". We have come together as humans - showing love, care and respect for each other - and we would like to encourage that behaviour in the future.