Title | DENIM |
Brand | H&M |
Product/Service | H&M |
Category |
B01. Consumer Goods |
Entrant
|
NEW LAND Stockholm, SWEDEN
|
Idea Creation
|
FORSMAN & BODENFORS Stockholm, SWEDEN
|
Production
|
NEW LAND Stockholm, SWEDEN
|
Credits
Marcus Ibanez |
new-land |
Director |
Joi Persson |
new-land |
Executive Producer |
Moa Looft |
new-land |
Producer |
Charlotte Hurtig |
new-land |
Line Producer |
Lena Von Der Burg |
Forsman & Bodenfors |
Agency Producer |
Adam Ulvegärde |
Forsman & Bodenfors |
Creative |
Karolina Groop |
Forsman & Bodenfors |
Creative |
Nikolaus Kohler |
M.A.P. |
Offline Editor |
Oskar Larsson |
TINT |
Colourist |
Matthias Eklund |
Studio FYR |
Sound Engineer |
Olle Pettersson |
TINT |
Online Editor |
Write a short summary of what happens in the film
This film showcases the new collection of Denimwear for H&M. The sustainability-focused fashion brand shows that sometimes you have to take steps backwards in order to make progress for a greener future. The film follows a selection of men and women all in reverse, reflecting that denim can be re-worn and re-used, living multiple lives.
Cultural / Context information for the jury
N/A