Title | BE YOURSELF AND MORE |
Brand | H&M |
Product/Service | H&M |
Category |
B01. Consumer Goods |
Entrant
|
NEW LAND Stockholm, SWEDEN
|
Idea Creation
|
STRANGE CARGO FILM Stockholm, SWEDEN
|
Production
|
NEW LAND Stockholm, SWEDEN
|
Credits
Natanael Ericsson |
new-land |
Director |
Caroline Sandberg |
new-land |
Producer |
Therese Engberg |
new-land |
Executive Producer |
Tim Lorentzén |
N/A |
Cinematographer |
Sofia Björkman |
new-land |
Producer |
Charlotte Hurtig |
new-land |
Production Manager |
Louise Scheja |
new-land |
Production Coordinator |
Adam Singodia |
N/A |
2nd Unit DoP |
Trine Pillay |
new-land |
Executive Producer |
Anna Granditsky |
Strange Cargo Film |
Agency Producer |
Tee Lapan |
Strange Cargo Film |
Casting Coordinator |
Tobias Reiner |
N/A |
1st AD |
Helen Fröling |
N/A |
Line Producer |
Simon Ponten |
AoA |
Editor |
Gustav Karlström |
Ohlogy |
Music Composer |
Oskar Larsson |
TINT |
Colourist |
Write a short summary of what happens in the film
"Be Yourself And More" for H&M encourages people to celebrate diversity in all its forms. The film focuses on the utility of fashion in examining self-expression regardless of gender, race, age, or sexuality.
Cultural / Context information for the jury
The film is set in a world with a progressive view on gender, sexuality, race, and age, in a world that celebrates equality and strives to understand and appreciate our differences.