Title | COMING HOME |
Brand | UNILEVER - SUNLIGHT |
Product/Service | SHOWER GEL |
Category |
A01. Consumer Goods |
Entrant
|
DDB Brussels, BELGIUM
|
Idea Creation
|
DDB Brussels, BELGIUM
|
Production
|
CZAR Brussels, BELGIUM
|
Production 2
|
MAKE Zaventem, BELGIUM
|
Production 3
|
MAKE Zaventem, BELGIUM
|
Post Production
|
MAKE Zaventem, BELGIUM
|
Credits
Kwint De Meyer |
DDB Brussels |
Creative Direction |
Simon Detournay |
DDB Brussels |
Creative |
CĂ©lestin Metens |
DDB Brussels |
Copywriting |
Molly Waeytens |
DDB Brussels |
Account Management |
Dieter Riemaeker |
DDB Brussels |
Strategic Direction |
Soraya Hellara |
DDB Brussels |
Account Management |
Mieke Vandewalle |
MAKE |
Head TV & Radio Department |
Sophie Scheck |
MAKE |
Production |
Cindy De Mooter |
MAKE |
Production |
Eurydice Gysel |
CZAR |
Executive Production |
Maarten De Sutter |
CZAR |
Production |
Lander Engels |
CZAR |
Production |
Grimm Vandekerckhove |
CZAR |
Filming |
Leslie Verbist |
MAKE |
Post-production |
Robin De Praetere |
MAKE |
Editing |
Marc 'Baloo' De Coster |
MAKE |
Editing |
Olivier Ogneux |
MAKE |
Grading |
Gwenn Nicolay |
MAKE |
Music |
SALSA - |
CZAR |
Filming |
Write a short summary of what happens in the film
The film brings the specific Sunlight feeling to life in a playful and poetic way. Different generations take us back to the blissful moment of coming home and letting all your worries go under a nice, warm shower.
Cultural / Context information for the jury
Sunlight is a brand from Unilever. It is manufactured and marketed around the world as dishwashing detergent. However, Belgium is one of the few countries where Sunlight is still known as a personal hygiene product. In remains omnipresent in almost every bathroom, and that since 1884. This film captures that local feeling of nostalgia and gives the brand a modern touch at the same time. Some Belgians will also recognise the streets of Brussels in the background, which strengthens the feeling of Sunlight being a local brand.