Title | THE PICNIC |
Brand | BSH / SIEMENS |
Product/Service | HOME APPLIANCES / FRIDGE |
Category |
B01. Consumer Goods |
Entrant
|
MULLENLOWE ISTANBUL Istanbul, TURKEY
|
Idea Creation
|
MULLENLOWE ISTANBUL Istanbul, TURKEY
|
Media Placement
|
MULLENLOWE ISTANBUL Istanbul, TURKEY
|
Credits
Berkay Özay |
MullenLowe İstanbul |
Executive Creative Director |
Nadir Aydın |
MullenLowe İstanbul |
Creative Group Head / Copywriter |
Ezgi Tanyeri |
MullenLowe İstanbul |
Art Director |
Yusuf Muslubaş |
MullenLowe İstanbul |
Head of Strategy |
Ceyda Coşkun |
MullenLowe İstanbul |
VP |
Merve Günay Goldenberg |
MullenLowe İstanbul |
Group Account Director |
Ceren Kaban |
MullenLowe İstanbul |
Account Supervisor |
Ilgım Kurşun |
MullenLowe İstanbul |
Account Executive |
Write a short summary of what happens in the film
The short film is about two cute cake figures in a Siemens XXL Fridge. We see their struggles to reach each other and their adventure leads to an happy end. We watch their love story via fridge’s internal cameras. Since the cameras can only take photos, the film is a stop-motion work.
Cultural / Context information for the jury
Siemens Home Appliances in Turkey has a super premium, high-end and high-tech positioning in the market. Having it's root from the German engineering background, the brand is perceived a bit distant too. With this film, we aimed to add some “human touch” and warmness to the brand’s image in our country.
And "The Picnic" became the world's first movie filmed using a fridge.