Title | DRESSING ROOM |
Brand | SEGMÜLLER |
Product/Service | SEGMÜLLER |
Category |
B01. Consumer Goods |
Entrant
|
PROMOTION TEAM Friedberg, GERMANY
|
Idea Creation
|
ÜBERGROUND Hamburg, GERMANY
|
Production
|
IT'S US MEDIA Berlin, GERMANY
|
Production 2
|
2WEI MUSIC Hamburg, GERMANY
|
Credits
Jo Marie Farwick |
Überground GmbH |
Strategy & Concept |
Oliver Grandt |
Überground GmbH |
Creative Direction |
Ingo Otte |
Überground GmbH |
Creative Direction |
Jonas Schoppe |
Überground GmbH |
Text |
Juliana Tott |
Überground GmbH |
Art |
Said Hammy |
Überground GmbH |
Art |
Susann Ermes |
Überground GmbH |
Project Management |
Linn Lehn |
Überground GmbH |
Project Management |
Niels Münter |
It's us Berlin |
Director |
Johanna Katz |
It's us Berlin |
Production |
Simon Heeger |
2WEI Music |
Music |
Christian Vorländer |
2WEI Music |
Music |
Write a short summary of what happens in the film
Our intention was to produce yet some more super-clean, super high-quality ads for furniture. Spots that were never seen before and … well … honestly … no one wants to see either.
But then our shooting somehow escalated.
Our campaign turned into a surprising and entertaining image campaign for the furniture giant Segmüller.
Name a better place to celebrate a wild and colourful costume party than the dressing room? Exactly!
We celebrate the real heroes of home: the people.
Because one thing is certain – even with the most beautiful furnishing:
Without you, it’s just furniture.