Title | CHEERS, KIDS! |
Brand | AV OG TIL |
Product/Service | RESPONSIBLE DRINKING CAMPAIGN |
Category |
A02. Healthcare |
Entrant
|
KITCHEN Oslo, NORWAY
|
Idea Creation
|
KITCHEN Oslo, NORWAY
|
Production
|
PRAVDA Oslo, NORWAY
|
Post Production
|
PRAVDA Oslo, NORWAY
|
Credits
Benedicte Svartdahl Killi |
Kitchen Oslo |
Art Director |
Hans Moe |
Kitchen Oslo |
Account Director |
Gry Sagvolden |
Kitchen Oslo |
Script |
Katrine Nagy Opdahl |
Kitchen Oslo |
Account Manager |
Write a short summary of what happens in the film
It is a normal day in The kindergarten. The kids are welcomed by the staff in the morning and they draw, read, go for a picnic, eat their lunchboxes, sing and play. The kindergarten employees are at work and appear as safe, playful, pedagogically, and normal caring adults. But something is different from what we expect from authorities taking care of our children. They drink alcohol all through the day and toast with each other and the children. They are not drunk, they appear as we expect from people working in a kindergarten.
Cultural / Context information for the jury
In Norway, it is strictly forbidden for authorities looking after children to consume alcohol.