Title | MERCEDES-BENZ & THE WIND |
Brand | MERCEDES-BENZ |
Product/Service | MERCEDES-BENZ |
Category |
A01. Consumer Goods |
Entrant
|
PUBLICIS Brussels, BELGIUM
|
Idea Creation
|
PUBLICIS Brussels, BELGIUM
|
Idea Creation 2
|
PUBLICIS EMIL Berlin, GERMANY
|
Media Placement
|
MERMADE SOUND GMBH Berlin, GERMANY
|
Production
|
PUBLICIS Brussels, BELGIUM
|
Production 2
|
PUBLICIS EMIL Berlin, GERMANY
|
Production 3
|
MJZ London, UNITED KINGDOM
|
Production 4
|
MPC LONDON, UNITED KINGDOM
|
Post Production
|
MJZ London, UNITED KINGDOM
|
Post Production 2
|
MPC LONDON, UNITED KINGDOM
|
Post Production 3
|
THE MILL London, UNITED KINGDOM
|
Post Production 4
|
SIZZER B.V. Amsterdam, GERMANY
|
Since inventing the car in 1886, Mercedes-Benz has been fighting the wind to improve the aerodynamics and efficiency of its cars. The switch to green electricity in its production facilities means that power struggle is transforming into a positive partnership. In celebration of this, the film pays mesmerizingly beautiful homage to this incredible force of nature, culminating in a real-life installation featuring one of Europe’s largest wind turbines (120m x 70m) transforming into the unmistakable three-pointed star logo on an epic scale. A bespoke and haunting rework of The Beatles’ anthemic Come Together adds growing tension and meaningful resolve as the film and its message builds to an inconaclastic crescendo.