Title | MEMORIES |
Brand | DOMCLICK SBER |
Product/Service | SERVICE FOR BUYING, SELLING AND RENTING REAL ESTATE |
Category |
G04. Social Behaviour |
Entrant
|
DOMCLICK Moscow, RUSSIA
|
Idea Creation
|
LEO BURNETT Moscow, RUSSIA
|
Media Placement
|
DOMCLICK Moscow, RUSSIA
|
Production
|
PRODIGIOUS Moscow, RUSSIA
|
Post Production
|
PRODIGIOUS Moscow, RUSSIA
|
Credits
Tatiana Starikova |
Leo Burnett |
art direction |
Irina Kazennova |
Leo Burnett |
account direction |
Tatiana Orlova |
Leo Burnett |
account direction |
Natalia Patrusheva |
Leo Burnett |
producing |
Nikolai Kostuchko |
DomClick |
direction |
Yurii Nikolaev |
DomClick |
production |
Nikita Samarin |
DomClick |
marketing direction |
Kirill Astashkin |
DomClick |
direction |
Anna Tulskaya |
DomClick |
brand management |
Ivan Egorochkin |
DomClick |
direction |
Tigran Bezhanov |
Prodigious |
film direction |
Yurii Grachevskiy |
Prodigious |
producing |
Ekaterina Getz |
Prodigious |
producing |
Aleksey Smolyar |
Prodigious |
direction |
Ivan Lebedev |
Prodigious |
photography direction |
Sergey Rodnov |
Prodigious |
production |
Andrey Zhirnov |
Prodigious |
film direction |
Maria Savina |
Prodigious |
Props |
Anna Bashtovaya |
Prodigious |
Costumes |
Maria Perova |
Prodigious |
Makeup |
Sergey Chebatarev |
Prodigious |
Video editing |
Aleksey Grachev |
Prodigious |
producing |
Maria Romenskaya |
Prodigious |
direction |
Irina Novikova |
Prodigious |
production |
Write a short summary of what happens in the film
To show the unique time and look and feel of those years, we shot this film in the style of the Soviet film school. Using standard light schemes and camera movement, which can be found in the movies of great Russian directors, we achieved a unique Soviet atmosphere. We used the USSR optics, which gives a special magic to the image, which is lost today.
Please tell us about the social behaviour that inspired the work
Kommunalka is a product of the Soviet era. After the Bolsheviks abolished the concept of private property in 1917, Russia had to wait for 69 years until private property was restored in 1991. Up till then, all apartments and houses were State-owned and were issued to citizens, who were entitled only to 10 square meters per one adult with child. The expropriated spacious apartments of tsar's Russia often became kommunalkas, shared by up to 20 people.
Now In Russia people who live in overcrowded Kommunalkas are often reluctant to sell them because they fear change and feel attached to the place.