Title | UNKNOWN HEROES |
Brand | INTERNATIONAL COMMITTEE OF THE RED CROSS |
Product/Service | ICRC |
Category |
C01. Social Film |
Entrant
|
SAATCHI & SAATCHI FRANCE Paris, FRANCE
|
Idea Creation
|
SAATCHI & SAATCHI FRANCE Paris, FRANCE
|
Idea Creation 2
|
SAATCHI & SAATCHI FRANCE Paris, FRANCE
|
Credits
Pierre Viallaneix |
Saatchi & Saatchi |
General Creative Director |
Laëtitia Chretien |
Saatchi & Saatchi |
Art Director |
Jean-François Le marec |
Saatchi & Saatchi |
Copywriter |
Thierry DELESALLE Delesalle |
Saatchi & Saatchi |
TV producer |
Yann Chervet |
Saatchi & Saatchi |
Head of strategies |
Vanessa Launay |
Saatchi & Saatchi |
Group Account Director |
Stephane Barbato |
Prodigious |
Film director |
Jonathan Mira |
Saatchi & Saatchi |
Account Director |
Jessica Xavier-Cochelin |
Saatchi & Saatchi |
Account Manager |
Write a short summary of what happens in the film
The “UNKNOWN HEROES” campaign takes us through a surgical operation as if we were watching a major football match. From the camps of South Sudan to Paris, Brazil, Barcelona, and the suburbs of Manchester, fans from around the world witness the war surgeon’s accomplishments on the medical field and his inevitable rise to fame after achieving his feat. From interviews to front-page news, awards, hordes of journalists and video game avatars, our protagonist gets the same idol treatment as the planet’s biggest football stars.